Marking up your website can make it more visible for Yandex Search, thereby attracting more visitors within your target audience. Yandex would also like users to handle this using Search. That is why one of the Search quality metrics is called “user happiness”. Sites that boost “happiness” are ranked higher.
Look through our help sections and use our tools to work with markups. You will probably need a programmer's help.
No, we currently do not support all Schema.org types. Our help section (for example, in the video sections) features a full list of processed types.
Bear in mind that Yandex is constantly expanding how users can apply Schema.org. If you think some information is important, go ahead and mark it up.
First make sure that the marked information is correctly recognized by our validator. If your markups are accurate and your marked information is used by Yandex's services, after a bit of time (usually two weeks) your information will show up on the appropriate pages.
If your markups are accurate but your information does not make it through our manual moderation, you will receive a moderator message in the Yandex.Webmaster interface. The moderator will tell you why your information cannot be used and suggest changes.
Make sure that Yandex can use your information in snippets. All snippets that can be made using your data are described in the What data can be sent? section.
Before showing up in snippets, your information should be:
If all of Yandex's requirements have been met, the moderator will approve the use of data from your website. After some time (around two weeks) snippets with your information will show up in Search.
Our algorithms do not prefer any one markup type. That means you can use the format that is most convenient for you. Regardless, we recommend Schema.org as the more modern, fuller, and more actively developing standard.