Owners of websites with creative content

How can websites with creative content be displayed in search results?

Pages from your website can have special snippets displayed in Yandex search results if you publish descriptions of your creative work, like:

  • articles;
  • news;
  • scientific and medical publications;
  • blogs and posts;
  • books;
  • diets;
  • exercise plans;
  • media files (audio, video, clips, pictures);
  • paintings;
  • photographs;
  • sculptures;
  • TV programs.

The title, author and a short description are marked:

The title, genre, and a short description are marked:

What information is included in the snippet?

The following information is displayed in search results:

  • title;
  • author;
  • genre;
  • short description.

For which pages are snippets made?

Structured snippets can only be displayed for websites on which creative content (TV shows, paintings, articles, etc.) are specifically marked.

Special snippets are made for pages with only one item (one TV show, one article, etc.) that makes up the content of those pages. The page language can be Russian, English, Belarusian, Ukrainian, Turkish, Tatar, or Kazakh.


Yandex does not guarantee that the information it receives will show up in search results. Yandex retains the right to use or not use information marked with the Schema.org format or any of its parts for any of the company's services on its own or collectively with information obtained from other sources.

We would also like to remind you that Yandex does not take responsibility for the accuracy of information provided in snippets.

The conditions releasing Yandex from the guarantees listed in the User Agreement fully apply to information shown in structured snippets.