Owners of sites with creative content

How can sites with creative content be displayed in search results?

Pages from your site can have special snippets displayed in the Yandex search results if you publish descriptions of creative works, such as:

  • Articles.
  • News.
  • Scientific and medical publications.
  • Blogs and posts.
  • Books.
  • Diets.
  • Exercise plans.
  • Media files (audio, video, clips, pictures).
  • Paintings.
  • Photos.
  • Sculptures.
  • TV programs.

Title, author and summary are marked:

Title, genre and summary are marked:

What information is included in the snippet?

The following information is displayed in search results:

  • Header.
  • Author.
  • Genre.
  • Short description.

For which pages are snippets made?

Structured snippets can only be displayed for the sites where creative works (TV shows, paintings, articles, and so on) are marked up in a certain way.

Special snippet can be generated for a page that contains only one item (one TV show, one article, and so on). This item must make up the main content of the page. The page language can be Russian, English, Belarusian, Ukrainian, Turkish, Tatar, or Kazakh.

Attention.

Yandex does not guarantee that the information it receives will show up in the search results. Yandex reserves the right to use or not to use the information marked using the Schema.org standard (either in its entirety or in part) for any of the company's services. This information can be used separately or collectively with information obtained from other sources.

In addition, Yandex is not responsible for the accuracy of information provided in snippets.

The conditions releasing Yandex from the guarantees listed in the User agreement also fully apply to the information in snippets.

Tell us what your question is about so we can direct you to the right specialist:

The markup is created within two weeks. If Yandex doesn't support any of the markup types on the page or the markup is incorrect, it skips it.

The Yandex robot will be able to index the site information even without markup, and it doesn't affect displaying pages in the search results. To set the desired page description in the search results, use the Description meta tag.

For a detailed description of errors, see Structured data validator.


This feedback form is intended for questions about Yandex partner programs and markup. If you are in doubt whether you should use a particular partner program provided by other services (not Yandex), we can't comment on how it influences your site's state in the search.