Indexing a site using a Yandex.Metrica tag

Who can request and confirm the linking
Where the request is sent from Who sends the request Who confirms the request
Yandex.Webmaster.
Yandex.Metrica. Learn more about how to send a request in Yandex.Metrica.

Step 1. In Yandex.Webmaster, send a request for linking.

You can link multiple domains to one tag or multiple tags to a site. For example, you can link the same tag to the primary domain and to a subdomain. To do this, add both sites in Yandex.Webmaster and verify your site management rights.

  1. Choose the site to link to the tag.
  2. Go to the Settings → Yandex.Metrica tags section.
  3. Click the Add tag button.
  4. Specify the ID of the tag to link to the site. Note that the site must be specified in Yandex.Metrica in the tag settings.

Once you send the linking confirmation request, the owner of the Yandex.Metrica tag receives an email notification.

Step 2. In Yandex.Metrica, confirm the request.

Note. If you are both the owner of the site and the counter, the request is confirmed automatically — the counter is linked to the site. Go to the next step.
Once the linking request is sent, the site domain is searched for matches. The protocol and the "www" prefix are ignored in the check. If there are matches found, confirm the request:
  1. Go to the Settings page (the Tag tab).
  2. Click the Confirm button.
You can track the status of linking the tag to the site:
  • In Yandex.Metrica — on the Settings page, go to the Tag tab.
  • In Yandex.Webmaster — go to Settings → Yandex.Metrica tags.
    Status Description Note
    “Waiting for confirmation” The linking request is sent. Domains are checked for matches. After that, the request is waiting for confirmation by the Yandex.Metrica user. The Yandex.Metrica user should confirm the request.
    “Linked” The Yandex.Metrica user confirmed the linking request. The Yandex robot will start crawling the site pages.
    “Not confirmed” The Yandex.Metrica user or the Yandex.Webmaster user canceled the linking. You can re-send a request to link the tag to the site.
    “Confirmation error” The tag isn't linked to the site. Possible reasons:
    • The site isn't added to Yandex.Webmaster.
    • The site management rights aren't verified in Yandex.Webmaster.
    • The tag ID is specified incorrectly in Yandex.Webmaster on the Settings → Yandex.Metrica tags page.
    Check for possible reasons and request confirmation again.

Step 3. Turn on site indexing in Yandex.Webmaster

  1. Go to Indexing → Tags crawl.
  2. Next to the Yandex.Metrica tag you linked to the site, turn on indexing.

The robot will be able to crawl pages where the tag is installed. This option applies to all versions of the site: over the HTTP or HTTPS protocol, and with or without the "www" prefix.

When the option is off, the robot stops receiving information about new site pages from Yandex.Metrica. However, it might index pages if it finds out about them from other sources. We recommend that you disallow indexing for non-public content. To find out if pages that you don't want indexed are included in search results, go to the Pages in search section.

Also keep in mind that disabling indexing doesn't remove pages from search results. See Deleting a site.

During indexing, the robot searches the site for the pages that can be included in search results. In some cases, indexing may stop so that you can check the pages. The robot can find many pages, but Yandex.Webmaster only shows you examples. These examples help you understand which groups of pages should be included and which ones shouldn't.

You will receive a notification that the list is ready to check. Depending on your settings, the notification will be:
  • Shown in Yandex.Webmaster on the Notifications and Diagnostics pages.
  • Sent to the email address you entered in your notification settings.

To check the examples, go to Indexing → Tags crawl and click Examples of pages next to the tag you linked to the site.

If you think the list includes:

Don't enable indexing. Take a careful look at the list — it may include the following types of pages:

Page type What should I do?
Action pages. For example, adding an item to the basket or comparing items. Prohibit page indexing
Shopping cart with a product.
Personal information. For example, the customer's delivery address and phone number. Restrict access to data by authenticating users on the site
Duplicate page. For example, a URL with additional parameters (https://example.com/page?id=1). Specify which page is preferred for including in search results

Wait for the service to update the list. You will receive an email about this at the address you provided in your notification settings.

If you have a question about how the tool works, choose the appropriate one:

See the recommendations in the Why is it taking so long for pages to appear in search results? section.


Use the recommendations on how to remove site pages or individual sections from search results. Search results are updated within two weeks.