---
metadata:
  - name: generator
    content: Diplodoc Platform v5.50.6
alternate:
  - https://yandex.com/support/webmaster/en/yandex-indexing/rank.md
  - https://yandex.com/support/webmaster/tr/yandex-indexing/rank.md
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/webmaster/en/llms.txt


# How do I improve the site's ranking in the search?

To make your site pages take the desired position in the search results more often and bring more visitors, track the following site indicators: 

**Quality**

 
:   See the [difference between a good website and a bad one](https://yandex.com/support/webmaster/en/yandex-indexing/webmaster-advice.md) from Yandex's point of view and make sure that your site doesn't have [violations](https://yandex.com/support/webmaster/en/service/security-threats.md#threats-web) (go to **Website optimization** → **Security and violations**).
    
   Also pay attention to the quality of services your organization provides. When ranking sites in search results, [Yandex may take into account additional signals](https://yandex.com/support/webmaster/en/yandex-indexing/service-quality.md) about the company’s integrity.

**Security**

 
:   Check if your site is safe for visitors. Go to **Website optimization** → **Security and violations**. If Yandex Webmaster detected a threat, follow the provided instructions and see the [Site security and violations](https://yandex.com/support/webmaster/en/service/security-threats.md#threats-web) section.

**Convenience**

 
:   Use the [recommendations for creating a site](https://yandex.com/support/webmaster/en/recommendations/intro.md). [Create a mobile version of your site](https://yandex.com/support/webmaster/en/recommendations/mobile-site.md) for mobile compatibility.
    
    Specify the site region in Yandex Webmaster: go to **Display in the search** → **Site region**. Learn more in [Site region](../site-geography/site-region.md).

**Usefulness**

    
    
:    Use the [Yandex Metrica](https://metrika.yandex.com) tools. They help you test the visitors' behavior on your site and, for example, identify weak pages.
    

**Site's representation in search results**

 
:   In search, information about the site is displayed in different ways. Yandex uses various technologies to present the site in search results. For example, Yandex Maps may show your organization's details. This helps users find information faster.
    
    
  To check out how the site is displayed in search results and what improvements you can make, go to the [View in search results](https://webmaster.yandex.com/site/serp-snippets/) page.
    

Also, make sure that the pages relevant to the search queries:
- Open correctly in the browser — [check the page status](https://yandex.com/support/webmaster/en/service/check-url.md).
- Are indexed — Track the pages on the [Crawl statistics](https://yandex.com/support/webmaster/en/service/site-indexing.md) page in Yandex Webmaster. To get information about changes, [set up monitoring of important pages](https://yandex.com/support/webmaster/en/service/tracking-url.md).

## Why does my site change its ranking in the search results? {#site-position}

The site ranking in the search results changes for various reasons, for example:


#|
||
**Reason** | **Description**
||
||
Search algorithms changed
|
Ranking algorithms are constantly being updated in order to improve search quality.
||
||
The search database was updated
|
Site characteristics are continually updated based on the latest data about the pages as well as their popularity among users. In addition, machine learning algorithms and ranking factors are regularly updated. As a result, positions in search results can also change.
||
||
There were changes on other sites included in search by the queries you are interested in
|
Your site's position in search results might change if other resources increase their relevance for the same queries (as owners of other sites also update them). If top positions in search are taken by suspicious sites, use this [feedback form](https://yandex.com/support/abuse/troubleshooting/search/main.html) to report it.
||
||
The site URL changed
|
After you change the site URL, its position in the search results may drop, since old pages disappear from the search index. If your site has a [redirect with the HTTP 301 code](https://en.wikipedia.org/wiki/HTTP_301) set up, see the [rules for how it's processed](https://yandex.com/support/webmaster/en/robot-workings/managing-redirects.md).
||
||
Pages that were previously in search results are no longer shown
|
To check if a page is included in search, use the [Check URL status](https://yandex.com/support/webmaster/en/service/check-url.md) tool or enter a search query with the `url` operator([example](https://yandex.com/search/?text=url%3Ahttps%3A%2F%2Fwebmaster.yandex.com&lr=213)). Check out the [reasons for excluding pages from search](https://yandex.com/support/webmaster/en/site-indexing/excluded-pages.md).


To find out about changes to the page status in the search, use the [Important page monitoring](https://yandex.com/support/webmaster/en/service/tracking-url.md).
||
||
There are other changes on your site
|
Any change to a site can affect its position in the search results. For example, updates the site structure, URL or the content of the page that matched certain queries.
||
||
Users' interests or needs changed
|
The decision whether a site page will appear in the search results is made by special algorithms based on many factors. One of them is if the page can be interesting to users. If the algorithm considers that a page doesn't match queries, its position in the search results may decrease, or this page may not be included in the list of pages in the search.
|||#

[Click to solve the problem](https://yandex.com/support/webmaster/en/site-indexing/rank-diy.md){.button}


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{% cut "Contact support" %}



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{% list tabs radio %}

- The site's position on queries dropped

  Check out the [reasons for changes in ranking](https://yandex.com/support/webmaster/en/yandex-indexing/rank.md#site-position), and [check the site](https://webmaster.yandex.com/site/diagnosis/threats/) for security and violations. If Yandex Webmaster finds a threat or violation, follow the recommendations provided in the service.

  {% cut "There are no violations or threats on the site" %}

  Changes in the site's search ranking are acceptable in most cases. It may be due to constant adjustments of algorithms, the dynamics of search results, or fluctuations in site popularity.

  Make sure that the queries for which your site held leading positions had sufficient impressions over time. To do this, [compare the statistics on your search queries](https://yandex.com/support/webmaster/en/service/statistics.md) in Yandex Webmaster with the [Wordstat](https://wordstat.yandex.com/#!/history) query history.

  When analyzing site rankings, keep in mind that search results are personalized. For example, for frequent site visitors a search query may appear at the top of the ranking, while for other search users your site may occupy other positions.

  
  {% cut "The site was a leader for a long time" %}

  Contact the support service if the ranking change is accompanied by all listed conditions:
  
  - The site was a leader for a long time.
  - The site ranking dropped by more than 30 points (with smaller changes, check if your site meets the recommendations set out in this section).
  - Site traffic decreased.
  
  
  {% cut "Fill out the form" %}
  


  <div style="padding: 15px;
        margin: 10px 0;
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        height="700"
        width="100%"
        frameborder="0"
        src="https://forms.yandex.com/surveys/4556/?&theme1=Pozitsii_sayta_po_zaprosam_ponizilis&theme2=Na_sayte_net_narusheniy_i_ugroz&iframe=1&lang=en">
  </iframe>
  </div>

  
  {% endcut %}

  {% endcut %}

  {% endcut %}


- The site has low ranking in the search results

  If your site doesn't have high ranking for some queries, it may be that it didn't gain sufficient relevance yet. Check the site metrics described in this section.
  
  {% cut "The reasons for the site's low position remain unclear" %}



  <div style="padding: 15px;
        margin: 10px 0;
        background: #FFFFFF;
        border-radius: 10px;
        border: 1px solid var(--yc-color-line-generic);">
  <iframe style="background: #FFFFFF;"
        height="700"
        width="100%"
        frameborder="0"
        src="https://forms.yandex.com/surveys/4558/?&theme1=Sayt_razmeshchayetsya_nizko_v_rezultatakh_poiska&theme2=Prichiny_nizkikh_pozitsiy_sayta_ostalis_neyasny&iframe=1&lang=en">
  </iframe>
  </div>

  
  {% endcut %}
  

- Another site page is found by the certain query

  Use the `url` operator ([example](https://yandex.com/search/?text=url%3Ahttps%3A%2F%2Fwebmaster.yandex.com&lr=213)) to check if a page shows up in search results.
  
  {% list tabs radio %}
  
  - The page isn't in search
  
    - The page may be a [duplicate](*дубль). For information about how to check and fix this, see [Duplicate pages](https://yandex.com/support/webmaster/en/robot-workings/double.md). Also, the page may not be included in the search or disappear from it for [other reasons](https://yandex.com/support/webmaster/en/site-indexing/excluded-pages.md).

    - If the site changed its URL but the page is displayed in the search at the old URL, make sure you [moved the site correctly](https://yandex.com/support/webmaster/en/yandex-indexing/moving-site.md#old-url).
  
  
  - The page is in the search
  
    A special algorithm determines if the page will be displayed in the search results or not. For example, for the page to be displayed, its content must match the search query. To learn more, see [Stage 4. Generating search results](https://yandex.com/support/webmaster/en/yandex-indexing/site-indexing.md#search).
      
      
    {% cut "The page in the search doesn't fully match the query" %}
  


    <div style="padding: 15px;
          margin: 10px 0;
          background: #FFFFFF;
          border-radius: 10px;
          border: 1px solid var(--yc-color-line-generic);">
    <iframe style="background: #FFFFFF;"
          height="700"
          width="100%"
          frameborder="0"
          src="https://forms.yandex.com/surveys/4560/?&theme1=Po_opredelennomu_zaprosu_nakhoditsya_drugaya_stranitsa_sayta&theme2=Stranitsa_est_v_poiske&theme3=Stranitsa._kotoraya_nakhoditsya_v_poisk._polnostyu_ne_sootvetstvuyet_zaprosu&iframe=1&lang=en">
    </iframe>
    </div>

  
    {% endcut %}

  {% endlist %}


- The site is not in the search results

  If you don't find new site pages in the search, go to the [How do I add a site to search?](https://yandex.com/support/webmaster/en/robot-workings/robot.md) section. If the pages were previously in the search, but are missing now, check out the [reasons for excluding pages](https://yandex.com/support/webmaster/en/site-indexing/excluded-pages.md).



- Website traffic decreased

  
  If you notice a decrease in website traffic, check it for any detected [violations or security issues](https://yandex.com/support/webmaster/en/diagnosis/mistakes.md#threats).
  
  {% cut "There are no violations or threats on the site" %}
  
  Traffic changes may be related to changes in demand. Check the dynamics of site user interests using the [word selection history](https://wordstat.yandex.com/#!/history) or the Demand metric in [Query monitoring](https://yandex.com/support/webmaster/en/service/popular-queries.md).
  
  
  {% cut "I checked. Demand hasn’t changed, but traffic has dropped" %}
  
  Traffic from search results may decrease due to changes in the site’s ranking.
  
  Site positions for queries are constantly changing. Possible reasons for this are:
  
  - changes in ranking (formulas and classifiers are retrained, factors emerge and are updated), quality metrics (new aspects, changes in instructions), anti-spam and anti-fraud algorithms;
  
  - changes in user preferences (demand has fallen or shifted to other products or services, user expectations, navigation patterns, choices, etc. have changed);
  - changes in the competitive environment (new sellers, services, new types of content and sites have appeared, content, pricing, service, etc. have changed);
  
  - changes on websites: pages may have entered the search or [dropped out of it](https://yandex.com/support/webmaster/en/site-indexing/excluded-pages.md), titles, meta tags, page content may have changed, other sites may have become more user-friendly, gained more audience trust.
  
  [Details on the reasons](https://yandex.com/support/webmaster/en/yandex-indexing/rank.md#site-position)
  
  
  {% cut "I checked. The change in traffic is significant and affects a large portion of the site" %}
  


  <div style="padding: 15px;
        margin: 10px 0;
        background: #FFFFFF;
        border-radius: 10px;
        border: 1px solid var(--yc-color-line-generic);">
  <iframe style="background: #FFFFFF;"
        height="700"
        width="100%"
        frameborder="0"
        src="https://forms.yandex.com/surveys/4556/?&theme1=Snizilas_poseshaemost_saita&theme2=Rekomendacii_ne_pomogli&iframe=1&lang=en">
  </iframe>
  </div>

  
  {% endcut %}
  
  {% endcut %}
  
  {% endcut %}


- Report unauthorized copying of information from my site
  
  If another resource only contains the content that is identical to yours, this is not enough to exclude the site from the search results.
  
  To protect your copyright, you can file a complaint directly with the administrator of the site whose content you believe to be identical to yours, or use other legal means to protect your rights.
  
  If you can't come to an agreement with the site administration, try writing to the hosting provider of the site.
  
  {% cut "Recommendations didn't help" %}



  <div style="padding: 15px;
        margin: 10px 0;
        background: #FFFFFF;
        border-radius: 10px;
        border: 1px solid var(--yc-color-line-generic);">
  <iframe style="background: #FFFFFF;"
        height="700"
        width="100%"
        frameborder="0"
        src="https://forms.yandex.com/surveys/4556/?&theme1=Snizilas_poseshaemost_saita&theme2=Rekomendacii_ne_pomogli&iframe=1&lang=en">
  </iframe>
  </div>

  
  {% endcut %}

{% endlist %}


{% endcut %}

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