Ranking
If you still have questions, specify the topic:
Check out the reasons for changes in ranking, and check the site for security and violations. If Yandex Webmaster finds a threat or violation, follow the recommendations provided in the service.
There are no violations or threats on the site
Changes in the site's search ranking are acceptable in most cases. It may be due to constant adjustments of algorithms, the dynamics of search results, or fluctuations in site popularity.
Make sure that the queries for which your site held leading positions had sufficient impressions over time. To do this, compare the statistics on your search queries in Yandex Webmaster with the Wordstat query history.
When analyzing site rankings, keep in mind that search results are personalized. For example, for frequent site visitors a search query may appear at the top of the ranking, while for other search users your site may occupy other positions.
The site was a leader for a long time
Contact the support service if the ranking change is accompanied by all listed conditions:
- The site was a leader for a long time.
- The site ranking dropped by more than 30 points (with smaller changes, check if your site meets the recommendations set out in this section).
- Site traffic decreased.
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If your site doesn't have high ranking for some queries, it may be that it didn't gain sufficient relevance yet. Check the site metrics described in this section.
The reasons for the site's low position remain unclear
Use the url operator (example) to check if a page is included in search.
- The page may be a duplicate. For information about how to check and fix this, see Duplicate pages. Also, the page may not be included in the search or disappear from it for other reasons.
- If the site changed its URL but the page is displayed in the search at the old URL, make sure you moved the site correctly.
A special algorithm determines if the page will be displayed in the search results or not. For example, for the page to be displayed, its content must match the search query. To learn more, see Stage 4. Generating search results.
The page in the search doesn't fully match the query
If you don't find new site pages in the search, go to the How do I add a site to search? section. If the pages were previously in the search, but are missing now, check out the reasons for excluding pages.
If you notice a decrease in website traffic, check out what traffic sources this issue is associated with. You can do this using the Sources, summary report in Yandex Metrica.
There are no violations or threats on the site
Traffic changes may be related to changes in demand. Check the dynamics of site user interests using the word selection history or the "Demand" metric in search query monitoring.
I checked. Demand hasn’t changed, but traffic has dropped
Traffic from search results may decrease due to changes in the site’s ranking.
Site positions for queries are constantly changing. Possible reasons for this are:
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changes in ranking (formulas and classifiers are retrained, factors emerge and are updated), quality metrics (new aspects, changes in instructions), anti-spam and anti-fraud algorithms;
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changes in user preferences (demand has fallen or shifted to other products or services, user expectations, navigation patterns, choices, etc. have changed);
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changes in the competitive environment (new sellers, services, new types of content and sites have appeared, content, pricing, service, etc. have changed);
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changes on websites: pages may have entered the search or dropped out of it, titles, meta tags, page content may have changed, other sites may have become more user-friendly, gained more audience trust.
I checked. The change in traffic is significant and affects a large portion of the site
If another resource only contains the content that is identical to yours, this is not enough to exclude the site from the search results.
To protect your copyright, you can file a complaint directly with the administrator of the site whose content you believe to be identical to yours, or use other legal means to protect your rights.
If you can't come to an agreement with the site administration, try writing to the hosting provider of the site.
Recommendations didn't help
You can also go to
A site page that duplicates the content of another page on the same site but has a different URL.