Useless content

Useless content is information that does not provide additional value to the user and does not solve their problem.

Signs of a website with useless content

Sign

Description

Content is copied or rewritten from another source.

  • Content is fully or partially copied from other resources.
  • Information from several pages of the original source is compiled into one.
  • Material is copied from a changing source, such as search results or a news feed.
  • Information is taken from the original source with minimal changes (for example, a few words are replaced).
What content is not considered low-value
  • Original descriptions of products, services, events, organizations, software, usage instructions, and operating manuals.
  • Texts of books, songs, jokes, quotes, and aphorisms.
  • Official documents, laws, standards, document templates.
  • Press releases.
  • The website's own texts published on other platforms (e.g., social media).

Text appears to be automatically generated or provides no additional value

Often, such content is created using neural networks, machine translation, or template methods (substitution of keywords and phrases) without additional analysis or editing. The text may be formally original but still of little value to the reader. Typical signs include:

  • deviation from the main topic or repetitive reasoning;
  • addition of sentences to increase volume without adding meaning;
  • lack of practical use, such as superficial reasoning based on the page title;
  • presentation of fictional or unverified facts as достоверных.

Catalogs are automatically generated
  • Websites with catalogs of products or services are created from automatically obtained data from other resources.
  • Categories and filters do not work on the website pages, there is no product sorting. There may also be outdated or unreliable information.

Signs of a website with valuable content

  • Solves the user's problem.
  • Provides a high-quality, reliable, authoritative, and understandable answer to the search query.
  • Contains original content, not copied from other sources.
  • The text is easy to read.
  • Easy to navigate. The purpose of the website can be easily determined.
  • Gains user trust and is chosen more often than other websites.

How to eliminate or prevent the violation

Check that on your website:

  • text is not fully or partially copied from other resources;
  • the text is meaningful;
  • there are no automatically generated catalogs.

Website sections, including catalogs, should be useful, up-to-date, and user-friendly.

Contact support

Specify the violation you want to ask about so we can direct you to the right specialist.




You can also go to

This is a method of creating content that does not require time, effort, or special skills, as well as manual editing or text processing.
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Fraudulent activity
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Imitation of user actions