Use of SEO texts

The violation includes SEO texts that do not provide additional value to the user. These texts are oriented towards search engine bots and contain keywords or phrases that users frequently enter into search engines. SEO texts are usually placed in text blocks, tag clouds, or navigation and control elements.

What constitutes violations in SEO texts

• Query spam — large lists of search queries or meaningless, incoherent texts with keywords.

• Over-optimization — the text uses words or phrases excessively, artificially increasing the content volume without addressing the reader's needs.

• Hidden texts — texts with keywords or phrases that users cannot see. Only indexing bots notice such text, for example:

  • white text on a white background;
  • text in an extremely small font;
  • text hidden using special technical methods: display: none, shifting the text beyond the visible part of the site.

What does not constitute a violation in SEO texts

• A moderate-sized tag cloud for site navigation.
• Appropriate repetitions and listings of words or phrases due to the nature of the resource. For example, site menus, catalogs, price lists.
• Specific texts where frequent repetition of words or phrases is a linguistic norm. For example, standards, instructions, legal texts.
• Hiding part of the text (with the option to display the hidden part) to make the site more user-friendly.

How to eliminate or prevent the violation

Create texts primarily for people, not robots. Make sure that the site pages contain useful and meaningful content that addresses users' needs.

Check that the site does not contain query spam, over-optimization, hidden text, or content that does not provide additional value to the user.