Use of SEO texts

Violations include SEO texts that don't provide any additional value to the user. They are oriented toward search engine bots and contain keywords or phrases that users frequently enter into search engines. Typically, SEO texts are placed in text blocks, tag clouds, navigation elements, or control elements.

What qualifies as SEO text violation

• Keyword stuffing: Long lists of search queries or meaningless, incoherent texts loaded with keywords.

• Over-optimization: Verbose wording that artificially increases content volume without addressing the reader's needs.

• Hidden texts: Texts with keywords or phrases that are invisible to users, but visible to indexing bots. For example:

  • White text on a white background.
  • Very small text font.
  • Text hidden using special techniques: display: none, shifting the text from the visible part of the site.

What does NOT qualify as SEO text violation

• A moderate tag cloud for site navigation.
• Appropriate lists and repetitions of words or phrases dictated by the specifics of the resource. For example, site menus, catalogs, and price lists.
• Specific texts where frequent repetition of words or phrases is a linguistic norm. For example, standards, instructions, and legal texts.
• Text truncation (provided the hidden part can be expanded) to improve usability.

How to fix or prevent the violation

Create texts primarily for people, not for indexing bots. Make sure that your site's pages contain useful and meaningful content that addresses users' objectives.

Make sure the site doesn't use keyword stuffing, over-optimization, hidden text, or irrelevant content that doesn't provide additional value to the user.