Search query statistics
Search query statistics help you monitor your site's status in search results. For example:
- Track trends in the site's average position.
- Find out which search queries bring the most traffic to the site.
Analytics can include the region where you are promoting the site, as well as the type of user device.
Statistics are displayed for groups of search queries. You can form groups that are defined by the service, create your own, and add search queries to Yandex Webmaster.
|
Name |
Description |
Analyzing a specific query |
|
Group |
Contains statistics on query groups defined by the service and formed manually on the Managing groups of search queries page. |
— |
|
Popular queries |
It contains statistics generated over the top 3000 queries yielding most of search impressions for the website over the last three months. |
|
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Saved queries |
Contains statistics on phrases from the Saved group. Add the most important queries to this group to get detailed statistics on them. |
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There are many indicators available for analysis. By default, a few are displayed:
- Impressions
- Clicks
- CTR
The data is updated daily. The statistics provided in Yandex Webmaster may differ from the data in other Yandex services. For information about calculating and displaying indicators, see Search query analytics.
How you can use query statistics
Find out which queries bring more traffic to the site
To find out which query group brings more visitors to the site, look at the CTR.
Track trends in the site's average position
To view the overall dynamics of the indicator, choose Avg. position from the list. To track trends for specific queries, choose the Popular queries or Saved group.
Find out statistics in a specific region
Choose the region where you want to track data from the list. The list shows the regions where the site was within the first 50 positions in search results at least once. Regions are sorted by number of impressions.
Track all indicators in a query group
Click the group name or select it from the list. To track indicators for a single query, choose the Popular queries or Saved group.
Tip
If you notice that the site position or the number of displays decreased, see how you can find out the reason for changes.
Learn more
You can also go to
The display of the link to the site in the Yandex search results for some query. Potential presence of the link on the second and further search result pages is not considered a display, if the user didn't open the page.
The user's click on the site in the Yandex search results page.
The ratio of the number of clicks on the snippet to the number of its impressions is measured in percent. It can be said that this indicator reflects the attractiveness of the website page snippet.
The site position is the ranking on the Yandex search results page, with the link leading to your site. During the day the site can take different positions for the same search terms, so Yandex Webmaster shows an average value for the entire day.