Aggressive advertising filtering
From the first week of February 2018, Yandex sites don't use annoying advertising formats that contradict the IAB Russia association's recommendations. Also, Yandex will filter such advertising in the Yandex.Browser. This means that the formats listed below will not appear on Yandex sites or any resources opened with Yandex.Browser. The company also doesn't sell such formats on the Yandex advertising network partner sites.
Annoying ad formats
Static advertising block that occupies the whole screen and appears immediately after the page is loaded. You can only close it after a countdown.
A large popup window in the center of the screen, covering the page content. Can be closed immediately or after a countdown.
A screen-wide banner 200 pixels high, fixed to the top of the screen. Can't be closed.
A screen-wide banner 250 pixels high, fixed to the bottom of the window. Can be closed.
Advertising video clip with sound, placed before the page content. The sound is turned on automatically after you download the clip and you can mute it.
A screen-wide banner that appears 10 seconds after opening the site. Can be closed immediately or after a countdown.
A screen-wide banner that appears immediately after the page is loaded. Can be closed after a countdown or closes automatically.
An advertising video with sound within the site content. The sound is turned on automatically and can be muted.
Yandex supports IAB Russia's “Safe Harbor” project, which lists sites that follow the IAB Russia advertising guidelines.
If annoying ad formats are detected on one of these sites, the association contacts the site owner and allows 30 days to remove the ads. If a site repeatedly violates the guidelines, it will be removed from the “Safe Harbor” list.
To join the “Safe Harbor” list, submit an application to the association.