Special snippets for organisation sites

What organisations are shown in special snippets in the search results?

If the organisation has official site, detailed information about its services can be shown in the search results.

This is currently possible for the following organizations:

  • Bus stations

  • Carwashes

  • Car parks

  • Car dealerships

  • Auto repair shops

  • Car towing and servicing

  • Driving schools

  • Gas stations

  • Water parks

  • Pharmacies

  • Tailor shops

  • Airports

  • Bathhouses

  • Bars and pubs

  • Swimming pools

  • Pool halls

  • Bowling and pool halls

  • Vet clinics

  • Visagistes, stylists

  • Hypermarkets

  • Homeopathic pharmacies

  • Hotels

  • Round the clock pharmacies

  • Dolphinariums

  • Kindergartens

  • Resorts

  • Railway stations

  • Rural tourism

  • Fast foods

  • Pet stores

  • Zoos

  • Internet service providers

  • Cafes and coffee shops

  • Movie theaters

  • Bookstores

  • Confectioneries

  • Cosmetology centers

  • Pawnshops

  • Museums

  • Notaries

  • Night clubs

  • Halls of residence

  • Barbershops

  • Pizzerias

  • Laundries

  • Entertainment centers

  • Fast food restaurants

  • Restaurants

  • Art supplies and crafts

  • Beauty parlors

  • Optical stores

  • Health resorts

  • Bridal salons

  • Canteens

  • Food delivery services

  • Tanning studios

  • Spas

  • Sports bars

  • Dental clinics

  • • Insurance companies

  • Supermarkets

  • Sushi bars

  • Taxi

  • Tattoos

  • Theatres

  • Shopping malls

  • Travel agencies

  • Tour operators

  • Fitness centers

  • Photo services

  • Dry-cleaning and laundering

  • Carpet cleaning

  • Tire repair service

  • Yoga centers and schools

  • Dance schools

These are the most popular categories in Yandex.Directory, according to analysis of user searches. This list will expand in the future.

What information can be shown in such snippet? Where can I fill them in?

For each type of organisations there are parameters the users are interested in. For example, a snippet for a restaurant's official site can look like this:

Information about organization is taken from the Yandex.Directory service. It is shown not only in snippets, but also in various Yandex services. To learn more about it, click here.

To add your organization and information about it, use the "Site geography" -> "Addresses and organizations" form in Yandex.Webmaster. Additional information for special snippet is entered in the "Activities" tab. If the chosen activity allows additional parameters, additional fields will be displayed on the tab. As you fill in the field you will see the layout of the snippet.

The snippet information for my organization is incorrect. How can I fix it?

We remind you that a special snippet is for informational purposes. Yandex isn't responsible for the accuracy of information shown in the snippet. Release of guarantees terms described in the “User agreement” posted on the Internet at https://yandex.ru/support/legal/rules, fully apply to the information displayed in special snippets.

If the snippet information, including contact data, contradicts your site, edit it in the "Site geography" -> "Address and organizations" section in Yandex.Webmaster. You can also use the "Report an error" form in the organisation's card in Yandex.Maps.

Information about hotels' stars on the Russian territory is taken from the list of hotels certified by Rosturizm. To change this parameter for a Russian hotel, you need a certificate. Alternatively, this information can be removed from the snippet. To fix or hide this information, leave a request in the Addresses and organizations section in Yandex.Webmaster.

Are the words in special snippets indexed?

The words in special snippets aren't indexed. It is an additional string shown along with the site regardless of the query.

Specify your question about the address snippet:

The “Addresses on the map” label is displayed if the organization has two or more addresses in the same region. When you click the label, you can see the organization addresses on Yandex.Maps. In this case, the snippet doesn't display the address and phone number.

If your organization has one address but the snippet displays the “Addresses on the map” label, check the information in Yandex.Directory. To ask about editing information in Yandex.Directory, use this form.

The address snippet is displayed if the site is in the Top 30 Yandex search results. It uses the organization details published in Yandex.Directory:

  • The main page of the site is specified (for example, http://example.com).
  • The site address is the same as in Yandex.Webmaster – either with or without the www prefix and with the HTTP or HTTPS protocol.
  • The organization's contact information (city, street, house number) is specified fully.

To change the contact information in the address snippet, edit the organization card in Yandex.Maps:
  1. Find the organization in Yandex.Maps and click the Edit link.
  2. In the form that opens, enter the correct information about the organization.

The address snippet data is usually updated within a week after you change the organization card.

If you have a question about editing the organization card in Yandex.Directory, use this form.