Special snippets for organisation sites
What organisations are shown in special snippets in the search results?
If the organisation has official site, detailed information about its services can be shown in the search results.
This is currently possible for the following organizations:
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These are the most popular categories in Yandex.Directory, according to analysis of user searches. This list will expand in the future.
What information can be shown in such snippet? Where can I fill them in?
For each type of organisations there are parameters the users are interested in. For example, a snippet for a restaurant's official site can look like this:
To add your organization and information about it, use the "Site geography" -> "Addresses and organizations" form in Yandex.Webmaster. Additional information for special snippet is entered in the "Activities" tab. If the chosen activity allows additional parameters, additional fields will be displayed on the tab. As you fill in the field you will see the layout of the snippet.
The snippet information for my organization is incorrect. How can I fix it?
We remind you that a special snippet is for informational purposes. Yandex isn't responsible for the accuracy of information shown in the snippet. Release of guarantees terms described in the “User agreement” posted on the Internet at https://yandex.ru/support/legal/rules, fully apply to the information displayed in special snippets.
If the snippet information, including contact data, contradicts your site, edit it in the "Site geography" -> "Address and organizations" section in Yandex.Webmaster. You can also use the "Report an error" form in the organisation's card in Yandex.Maps.
Information about hotels' stars on the Russian territory is taken from the list of hotels certified by Rosturizm. To change this parameter for a Russian hotel, you need a certificate. Alternatively, this information can be removed from the snippet. To fix or hide this information, leave a request in the Addresses and organizations section in Yandex.Webmaster.
Are the words in special snippets indexed?
The words in special snippets aren't indexed. It is an additional string shown along with the site regardless of the query.