Hosting paid links on site pages

This violation occurs when you host paid links on your website. We've already mentioned that hosting such links doesn't improve a site's quality and may do quite the opposite.

Links whose main function is to try to influence search engine ranking are considered paid links. In 2015, the well-known AGC algorithm was modified so that any sites selling links, regardless of their quality, may be subject to restrictions.

Yandex found this violation on my site. How can I fix it?

You need to refuse to host any paid links on your site. After removing the links, you can click I've fixed everything in the Security and violations section in Yandex.Webmaster. Site restrictions will be lifted automatically after the robot re-processes your webpages and sees that these links have been removed. Usually this takes a few weeks. Then the violation notification will disappear.


You can click I've fixed everything for the same site again after one month. After this, to avoid misuse of this button, the waiting period will increase and may be up to three months. So we recommend clicking this button only when you are sure that your site doesn't have any more violations.

If several people have management rights to your site, a specific person should be delegated to re-send the site for checking at a particular time. None of the admins will be able to use the button again for a month.

I don't have paid links; those are ad links. Are you saying that I can't host ads on my site?

The fundamental difference between ads and paid links is that ads are not indexed by search robots. Therefore, ads don't try to influence search algorithms. If you consider links hosted on your site to be ads, then please wrap them in <noindex></noindex> tags and add the rel="nofollow" attribute to the links themselves. Then the robot will not “see” these links, which for all purposes is the same as removing them.

Paid links turned up on my site after it was hacked. What should I do?

The same thing as in any other case. You need to completely delete them, click I've fixed everything in the “Violations” section, and wait for the robot to re-process the pages and lift the restrictions. We also recommend following the advice under “Website security”.

My site is quality; I didn't make it to sell links. Why so pessimistic?

The well-known AGC method was modified and now flags sites that host paid links regardless of their overall quality.

The violation notification is gone, but my website ranking is still low. What should I do?

If the notification disappears, it means that our algorithms decided to remove the restrictions from your site. It might take some time for these changes to show up in search. This usually happens after one or two updates of the search engine database, which takes about two weeks on average.

I clicked “I've fixed everything” a month ago, but the violation notification didn't disappear and the button is available again. Should I click it again?

It's only worth clicking the button again if you discovered and deleted paid links on your site in the last month. If you haven't made any such changes, then clicking the button again won't help. Just wait for the robot to re-index all the pages containing links and update its information.

I removed all paid links and a few months have elapsed, but, alas, no results. What should I do?

It's likely that our algorithms haven't had time to track your site changes and process the new data. You just have to wait it out. If there really are no paid links on your site, then the restrictions will be lifted. If you have other questions, please direct them to Support using out special feedback form. We will try to answer your questions as soon as possible.