Video

Advertising in videoclips

Yandex.Video's ranking mechanism is designed to search for the highest-quality and most relevant results, which also applies to advertising. Ads are rated based on Yandex's automatic algorithms. Preference is given to video files that don't contain intrusive ads.

Attention! Videoclips containing “adult ads” may be filtered out of searches run using the moderate or family-friendly mode.

Ad clips and banners

Embedded ads (like pre-rolls or pop-ups) and banners that cover over the player end up blocking the video selection. To make ad displays less intrusive, observe the following conditions:

  • Restrict the ad length to no more than 60 seconds.

  • Allow the viewer to turn the ad off after 20 seconds or less of playback.

  • Install a timer showing the time left until the user can disable the ad as well as a timer showing how much time remains until the end of the ad.

  • Allow the viewer to turn the sound off.

  • Limit the maximum number of ads in videoclips less than 20 minutes in length to one at the beginning and one at the end of the video. Ads should not be longer than the main videoclip material.

  • Limit the maximum number of ads in videoclips longer than 20 minutes in length to three: at the beginning, middle, and end of the video.

  • Make sure that the ad doesn't contain control elements that could confuse the user (like a Close icon that calls additional pop-up windows).

  • Send the adShown event to the parent frame.

  • Indicate the appropriate “adult” ad category.

Textual ads

Even if a text-based ad in the player doesn't block viewing, it does make it more difficult. To make textual ads less intrusive, observe the following conditions:

  • Limit the maximum space the ad block occupies to no more than 15% of the internal video player space.

  • Allow the user to disable the ad at any point while it's displaying.

  • Make sure that the ad doesn't contain control elements that could confuse the user (like a Close icon that calls additional pop-up windows).