Promoting products
You can increase product positions on a category page. Users will see your brand products more often, which helps increase sales.
To improve product positions, set bids for them. A bid is the click price you are willing to pay if a user goes to a product profile.
Assigned bids are applied if you paid for and enabled the service. Yandex.Market updates product positions within 2–4 hours. The cost of all product clicks per day are debited from your balance every day.
icon in the product line.How to set bids for products
In the dashboard, on the Продвижение товаров page, you can set a bid for a specific product or group of products.
Find a product by its name, category, or price.
Choose a bid amount for the product.
Enter your bid in the product line in the Ставка field using the slider or select it in the pop-up window. The value must be set in conventional units (1 cu — 30 rubles) in the specified format.
To reset a bid, enter zero. A bid can be reset if you refilled your service balance.
Click Применить ставки at the bottom of the page.
Create a product group:
Find products by their category, price, or name. Select the products you want to add to the group.
Click Добавить в группу at the top of the product list. Enter a name for the group and click Сохранить.
Select the group from the Группы list at the top of the page and click Применить общую ставку. A field to enter a bid will appear.
Choose a bid amount for the group of products.
Enter your bid in conventional units (1 cu — 30 rubles) in the specified format: manually or select it in the pop-up window.
To reset a bid, enter zero. A bid can be reset if you refilled your service balance.
Click Сохранить.
How to choose a bid amount
Study how different bids can affect the placement of your products and clicks on them. For this, specify different bid values in conventional units (1 cu — 30 rubles) in the specified format.
For each bid, the increase and number of possible placements and clicks over the next 30 days are displayed (they are marked with points like
, 
on the graph). The number of placements and clicks for the previous 30, 60, and 90 days are marked with points like 
, 
.Note. The forecast is based on the data in a category for the last 90 days. Results may differ in practice due to changes in demand and your competitors' activity.
View minimum and maximum bid values. The minimum bid allows you to promote the product higher. With the maximum bid, the product can have the highest possible position.
, 
on the graph). The number of placements and clicks for the previous 30, 60, and 90 days are marked with points like 
, 
.
How to view promotion results
Track the results of your product promotion using various indicators and evaluate investment efficiency.
To do this, generate a report on the page. You can configure different data details in the report and add necessary indicators.
How to generate a report
The promotion period (the Период filter).
You can select a week, month, year, or set a different period.
The version of Yandex.Market to view indicators for (the Версия Маркета filter).
You can select a desktop, mobile version, or app.
A list of products that need statistics.
You can select products by their group, category, name, or ID (Группа товаров, Категории, and Товары filters).
The type of products that were or weren't promoted using bids for a specified period (the Товары продвигались filter).
The type of clicks that bids were or weren't charged for (the Клики filter).
Promotion indicators (the Показатели filter).
List of indicatorsIndicator Description Placements The number of product profile placements on a category page for the selected period. CTR (%) The ratio of number of clicks to number of placements. Expenses (RUB) Promotion costs for the selected period. Average bid (RUB) The price of a product profile click that you assigned.
Average cost per click (RUB) The price of a product profile click that is actually charged.
Indicator Description Placements The number of product profile placements on a category page for the selected period. CTR (%) The ratio of number of clicks to number of placements. Expenses (RUB) Promotion costs for the selected period. Average bid (RUB) The price of a product profile click that you assigned.
Average cost per click (RUB) The price of a product profile click that is actually charged.
Available report versions
Reports are displayed as a graph and table on the page. You can also download reports as an Excel file. To do this, click Сформируйте отчет в XLS at the top of the page.
The graph clearly shows how indicators change during different periods. You can also compare how some indicators affect others (for example, how bid costs affect the number of clicks on products).
The table shows exact indicator values for each product. The report includes products that were displayed on Yandex.Market during the selected period.
