Brand zone sections

About the brand

You can add your logo and information about the brand (text and video). The text can include, for example, the history of the brand, your company's achievements, addresses of service centers, and so on. The text and video will be shown in a window that opens from the About the brand link.

Branded background

You can set a background that highlights the style of your brand. The background is shown in the top part of the page that is visible without scrolling.

Media section

You can place banners that promote the advantages of your brand and product-models. Information in this format helps elicit associations and emotions to form the desired attitude toward your brand.

The media section can be large or small, depending on the size of your banners.

Banner options for a large media section

Banner sizes are shown in pixels.

Banner options for a small media section

Banner sizes are shown in pixels.

Navigation section

You can generate a list of your product categories and position the categories in the desired order. The brand page shows up to 14 categories. Additional categories are shown by clicking the “All categories” button.

Product-models section

You can showcase a group of product-models, such as a new line of products, or new items. The product-models must be published on Yandex.Market.

Put the product-models under a heading that explains why they are grouped together (for example, “UnIQ line of built-in appliances”). You can provide more information about the product-models in the summary (up to three sentences). The summary is shown after the heading.

The product section can be collapsed and expanded. When it's collapsed, a single row of product models is visible, and two rows are shown when it's expanded.

Extended product-models section

You can show multiple categories of product-models that are in the same group (such as a product line). The product-models must be published on Yandex.Market.

Put the product-models under a heading that explains why they are grouped together (for example, “UnIQ line of built-in appliances”). You can provide more information about the product-models in the summary (up to three sentences). The summary is shown after the heading.

This section has links to categories for easy navigation.

The section must contain at least two groups of product-models, and each group must contain at least two product-models.

Articles, featured selections, and reviews

You can publish useful information for customers:

Articles

Articles may contain expert opinions or advice on choosing a product (for example, How to choose a capsule coffee maker).

An article should contain:
  1. A title with a background image.
  2. Information about the author (the name of the company).
  3. A summary of the issue the article helps resolve or the situation it is relevant to.
  4. The main text. You can add links to Yandex.Market product profiles.

Features

There are two types of features: feature selections and feature stories. A feature selection is a list of products (for example, Vitek for Life). A feature story is a list of products with detailed descriptions of their features and benefits (for example, Hasbro games for all ages for any occasion or event).

A feature must contain:
  1. A title.
  2. Information about the author (the name of the company).
  3. A summary of what situations the items are appropriate for and why they were selected.
  4. A list of products with links to the Yandex.Market product profiles (for feature stories, also include a detailed description of the features and benefits of each product).

Reviews

A product review must contain:
  1. A title.
  2. Information about the author (the name of the company).
  3. An introduction to the product-model.
  4. The main text, divided into sections. Each section must have a heading.
  5. A conclusion (for example, what specific features of this product-model to pay attention to).

Example of a review: Overview of Acer Swift 7 ultraslim notebook.

Video

You can publish an informational or promotional video. For example, this could be a brand demonstration, a product-model overview, or tips or instructions for customers. The video can have a title and a text.

Requirements for videos:
  • Frame rate: 20 to 30 FPS.
  • Minimum width: 640 pixels; minimum height: 240 pixels (and the height must not exceed the width).
  • Aspect ratio: 4:3 or 16:9.
  • Number of streams: 1.
  • Codecs: H.264, VP6F, VP8, Theora.
  • Maximum file size: 300 MB.
  • Duration: 15 seconds to 30 minutes.
  • The video can't have links or buttons.
  • Audio format:

    Codecs: AAC, MP3, Vorbis.

    Sample rate: at least 44 kHz; bit depth: 16 bits.

    Number of audio tracks: 0 or 1.