The brand zone is a page in Yandex.Market with information about the brand and available models. It is designed by the vendor using company branding styles. The vendor can use this page to promote their brand, showcase models, and provide buyers with helpful information.
By default, Yandex.Market generates a basic page with brand information for all vendors who offer product models in the service. This page contains the logo, a text about the brand, a list of product-model categories, and two sections of products (popular products and special offers).
If you want to format the basic page with your company's branded style and promote product-models on it, submit a request to create a brand zone. The brand zone will help you communicate better with your audience, increase your brand's popularity, and attract new customers.
- Change the text about the brand and the logo.
- Make a list of product-model categories
- Place banner ads to attract attention to products and the brand.
- Form groups of product-models (such as product lines, new items, and so on).
- Set a background to emphasize the style of your brand.
- Publish videos about the brand or a specific group of products.
- Share useful information with customers, such as articles, selections of featured items, and reviews.
For more information about designing the brand zone, see Brand zone sections.