Sitelinks

How sitelinks are created

Sitelinks are generated automatically by the Yandex robot. The robot determines the most visited sections of the site and creates sitelinks if the following conditions are met:

• The main sections and pages are available from the main page of the site.
• Short and clear page names accurately reflect their content.
• Sections and subsections are highlighted in the menu.
• The links in the form of images have a filled alt attribute that reflects their purpose.
• The content of the title element matches its header (highlighted by the h1 element) and the text of internal links leading to the page.

  For example, the site has a page with contact information. For the robot to process it correctly, the following conditions must be met:

  • “Company name” and “Contacts” or just “Contacts” specified in the title of this page.
  • The “Contacts” header inside the page is highlighted by the h1 element.

  • The text of the link to this page from the main and internal site pages says “Contacts”.

Why sitelinks are no longer displayed

When the robot crawls the site again, it can delete a sitelink for these reasons:

• The robot found a more suitable page for a sitelink.
• The structure of your site has changed.
• The site no longer meets the conditions for creating sitelinks.

To learn more about creating and editing sitelinks, see Yandex.Webmaster Help.