param

The <param> element is intended to be used to describe product characteristics and parameters.

We recommend that you specify these parameters for all products so that your offers are included in the filtered results.

How to use this element

A single <param> element can only describe one characteristic. However, the <offer> element can contain any number of <param> elements.

This element is used in the form: <param name=" " unit=" ">...</param>:
  • The name attribute is used to specify the parameter name (mandatory).

  • The unit attribute is used to specify the unit of measurement (for numerical parameters, optional).

  • The <param>...</param> element itself is used to specify the parameter value.

Example
<offer>
   <typePrefix>Моноблок</typePrefix>
   <vendor>Apple</vendor>
   <model>iMac</model>
   ...
   <param name="Тип">моноблок</param>
   <param name="Материал">алюминий</param>
   <param name="Wi-Fi">есть</param>
   <param name="Размер экрана" unit="дюйм">27</param>
   <param name="Размер оперативной памяти" unit="Мб">4096</param>
   <param name="Объём жесткого диска" unit="Тб">1</param>
   <param name="Вес" unit="кг">13.8</param>
</offer>

Why submit parameters

  1. Your offer will be included in search results and filtered searches. The characteristics and parameters that are specified in the <param> element are used:

    • to automate the filtering of Yandex.Market search results.

    • when the user filters offers on the product profile.

    Note. When filtering results those parameters specified in <param> are given preference over data that is automatically extracted from the <description> element.
  2. Your offer will attract more attention from customers. Offers that include detailed product characteristics and descriptions are more attractive in the eyes of customers. The more parameters you provide, the more detailed the characteristics on your offer page are.

    In addition, these parameters are displayed in your offers section in the Yandex.Market search results.

  3. This element affects how your offers are linked to the product profile in some categories. Example:

    • You must indicate size and color in the Clothing, shoes, and accessories category.

    • You must indicate package size in the Cosmetics, perfume, and personal care category.

What parameters should I specify?

You can assemble a set of parameters on your own by focusing on the filters that exist in the corresponding category of Yandex.Market.

There are no restrictions on parameter names or their quantity. However, the more parameters you provide, the higher the position of your offer in the Yandex.Market search results.

Recommended names and units of measurement for several parameters:

Name in Russian Name in English Unit of measurement

Тип

Type

Цвет

Colour

Размер

Size

Материал

Material

Ширина

Width

mm, cm, m

Глубина

Depth

mm, cm, m

Высота

Height

mm, cm, m

Диаметр

Diameter

mm, cm, m

Вес

Weight

mg, g, kg

Объем

Capacity

ml, l