How to successfully pass moderation
Before submitting your store for moderation, go through this check-list and make sure you're ready.
- Check the data in your store account
- Check your price list for Yandex.Market
- Prepare and check your site
- Get ready for orders
- Provide documents
- Situations in which a store's offers are not published on Yandex.Market
Check the data in your store account
Check your price list for Yandex.Market
Your offer titles only contain product names and main product characteristics (color, size, configuration, options). They do not include the words “novelty”, “hit”, “free shipping”, and so on.
The titles and descriptions of your offers do not contain:
- Words typed in all capital letters. Established brand names and product models are permitted.
- HTML tags. Exception: section
CDATAin the element
Products without an official manufacturer's warranty do not contain the element
If your store has a minimum order amount or requires prepayment, be sure you specified:
For adult products: the element
adulthas been set (if using YML).
In the price list you haven't included any identical offers, including offers that differ only by their title.
The final price is specified with all taxes included. Be sure that the price doesn't change after an order has been placed.
Prepare and check your site
The site works and doesn't contain any viruses. We recommend regularly checking your site for technical errors using Yandex.Webmaster.
The site allows customers to place orders.
The site specifies payment methods as well as the cost and terms of delivery, and it lists the delivery regions.
Each product offer from the price list is given its own separate page on the store's site.
Up-to-date prices and payment terms are given and won't change after an order has been placed.
No additional windows (“popups”) open on the product pages or on the site's home page.
The site contains accurate information about its legal entity (for example, in Russia this would include name, address, and OGRN) or sole proprietor (full name and OGRNIP). We recommend that you include this information on the page “About us” or “Contacts”.
The phone number given on the store's site works and accepts calls.
ymclidtag is compatible with the site software. Ensure that pages on your site with this parameter are displayed correctly.
The seller information indicated in your store account matches the information given on your site.
Get ready for orders
You are ready to confirm an order within an hour, i.e. to reserve the product and inform the buyer that you will fulfill the order according the stated terms. This can be done by call, email, or SMS. For more information about order confirmation, see Store requirements.
The confirmation includes the cost of the order, as well as the cost and date of delivery (or of customer pickup).
Make sure you have provided all necessary documents (if they were required).
Situations in which a store's offers are not published on Yandex.Market
The store's advertising materials don't meet the requirements listed on the following pages:
https://yandex.ru/legal/market_adv_rules/?lang=en (for Russia, Belarus, and Kazakhstan)
https://yandex.ru/legal/general_adv_rules/?lang=en (for Russia, Belarus, and Kazakhstan)
https://yandex.ru/legal/adv_rules/?lang=en (for Russia, Belarus, and Kazakhstan)
https://yandex.com/legal/market_adv_rules_ch (for other countries)
https://yandex.com/legal/general_adv_rules_ch (for other countries)
https://yandex.com/legal/adv_rules_ch (for other countries)