Market for partners

How to correctly construct an offer for Yandex.Market in the “Сноуборды” category

In order for the system to associate your offer on Yandex.Market with the product profile, the product offer title must specify:

  • manufacturer (vendor)

  • model name

  • season (2009−2010, 2010−2011, and so on)

All these parameters are required and they must be specified in the product offer title. Please refer to our suggestions about how best to specify parameters in the title.

Manufacturer — Brand name. Do not confuse this with the company name that the brand belongs to, because the same company may manufacture snowboards under several different brand names. For example, the company F2 is famous for fast descent snowboards, but it also produces freeride and freestyle products under the FTwo brand. So F2 and FTwo are different vendors for the system.

Model name — Full name of the snowboard model. Official websites often separate snowboards for wide feet as separate models by adding the word “Wide” or the letter “W”. In the product profile, this parameter is indicated in the наличие широкой модели field. You do not need to create two separate offers for standard and wide.

Coloration and sizes do not need to be specified — they are not important.

If the model has special adaptations for women or children, the offer title must indicate this by adding "Lady" or "Junior".

Season is the season for the range of models from this manufacturer. The season should always be specified, except when:

  • The manufacturer doesn't use the season and all names are different.

  • The unique article number is specified, which is the model name.

You may specify the year instead of the season, but you must take into account that the 07-08 season corresponds to 2008, the 08-09 season corresponds to 2009, and so on.

Enter the specified parameters in the product offer title. Having these parameters increases the likelihood that the system will associate the product with the correct product profile.

Example:
  • Manufacturer: Flow.

  • Model: The Team.

  • Season: 08−09.

Correct product offer titles that are recognized by the system and are put in product profiles look like this:

Сноуборд фрирайд-фристайл FLOW THE TEAM 08/09
FLOW THE TEAM 08/09
FLOW THE TEAM 08 09
FLOW THE TEAM (08−09)
FLOW THE TEAM 08 09
FLOW THE TEAM 2009

Common errors

  1. Season was omitted.

    Example:

    Burton Dominant
    Black Fire Special Lady

    The system cannot associate the offer with a product profile due to incomplete data. Correct offer title with the season indicated:

    Burton Dominant (08−09)
    Black Fire Special Lady 2009
  2. Model was omitted.

    Example:

    Burton (09−10)
    FLOW 08/09

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