Market for partners

How to correctly construct an offer for Yandex.Market in the “Новогодние елки” category

In order for the system to associate your offer on Yandex.Market with the product profile, you must specify:

  • manufacturer

  • model

  • unique article for this model

  • size (if the model come in different sizes and these sizes do not have their own articles)

  • color (if the manufacturer separates models of the same size by color, the color must be listed in the offer title)

  • height (and diameter of the base for conical trees)

All these parameters are required and they must be specified in the product offer title.

  • Manufacturer: “Ёлкин дом”.

  • Model: “Пихта DARIA”.

  • Article: D130.

Acceptable offer titles look like this:

Ёлкин дом Пихта DARIA D130
Ёлкин дом DARIA D130
Ёлкин дом Пихта DARIA 1,3 м
Ёлкин дом DARIA 130 см

Common errors

  1. Manufacturer was omitted.


    Ёлка искусственная КРИСТИНА 1,50 м ель
    Ель София 60

  2. Model was omitted.


    Mister Christmas Елка искусственная 3 метра

  3. Height or article was omitted.


    Mister Christmas Ёлка искусственная Alaska

  4. The offer does not contain specific parameters.


    Новогодняя ёлка со снегопадом
    Светодиодная ель
    Искусственная ёлка

In all these cases, the system cannot associate the offer with a product profile.

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