Market for partners

How to correctly construct an offer for Yandex.Market in the Красота category

For product offers to be published in the correct categories of the Красота (Beauty) section on Yandex.Market and be associated with the correct product profiles, you need to follow the recommendations below:

Data transfer format

Data about product offers related to the Красота category must be passed in YML format. YML format is described in detail in the section YML format.

All other data transfer formats do not support the ability to pass product characteristics that are used for filtering product offers in Yandex.Market search results and therefore cannot be used for publishing product offers in the Красота category.

Attention! 

Publishing product offers on Yandex.Market must not contradict the Requirements for advertising materials.

Manufacturer

For a product offer belonging to the Красота category, you must specify the manufacturer or brand name. To pass information about the manufacturer, use the <vendor> element.

If the manufacturer is not specified, the product offer will not be associated with a product profile and will not be published in the Красота category.

Manufacturer's product line

For a product offer belonging to the Красота category that the “manufacturer's line” characteristic applies to, you must specify the product line for which it was produced by the manufacturer, such as “Acquai di Gioia” for perfume produced by GIORGIO ARMANI. To pass information about the product line, use the <param name="Линейка"></param> element.

Example:
<param name="Линейка">Acqua di Gioia</param>

For perfume, the line matches the name of the fragrance. For personal care products (creams, serums, lotions, etc.), the line is the product series without specifying the type (cream or lotion) or name (day use, anti-aging, lifting).

Category

We recommend specifying the category or section a product offer should be placed in on Yandex.Market. The category is passed using the <market_category> element in the product offer description. In this element, only category names from the list of product categories on Yandex.Market are allowed.

The <market_category> element is not required, but it allows the consideration of your wishes for assigning products to categories or sections on Yandex.Market. For each product offer, only one category may be specified. For an offer belonging to a subcategory in the Yandex.Market list of categories, the <market_category> element can specify the complete path to this category using the “/”separator.

Images

For product offers in the Красота category, you must include at least one image of the product. In this category, as in other Yandex.Market categories, you can upload multiple images for a single product offer. You can also upload large-size images for viewing enlarged images.

When uploading images, we recommending following these guidelines:

  • Do not put information on the image about the model price or discounts, name of the brand or store, phone number of the store, or other distracting texts.

  • The first image in the list is considered the default image and will be used as the product image in placement positions. Other images specified for this product will be available in the enlarged viewing mode for the product.

  • Publish an image of the product in the same color as is indicated in the offer description (for example, red nail polish should not have a picture of the same modification in a green color).

  • The first image should show the product in its entirety, and not a separate part of it (such as a mascara brush). A photo of a detail on the product is better placed in the extra images.

  • Use product images on a light background. Images on transparent backgrounds are not accepted.

Color

For a product offer that belongs to the Красота category and the “color” characteristic is applicable, such as nail polish, the product color must be specified. To pass information about the color, use the <param name="Цвет"></param> element. The values for this parameter must specify the color code and name used by the product manufacturer.

Example:
<param name="Цвет">01 middle beige</param>

If this element is not specified, the product offer will not be associated with a product profile and will not be published in the Красота section.

When specifying multiple values in the <param name="Цвет"></param> element, only the first value will be used; when specifying multiple <param name="Цвет"></param> elements for a single offer, only the first element from the list passed will be used.

To display the product color more precisely on the product profile, it is a preferable to specify the color's RGB code. To pass the color's RGB code, use the <param name="RGB"></param> element.

Volume

For product offers that have the concept of volume, such as skin tonic or body lotion, you must specify the product volume. To pass information about the volume, use the <param name="Объем"></param> element.

Example:
<param name="Объем" unit="мл">150</param>

When describing product offers for which dimensions are not applicable (such as eyeshadow), this element should not be specified.

If the <param name="Объем"></param> element is not specified in the product offer description, this product offer will not be associated with the product profile and will not be published in the Красота section.

Differences in uploading product offers presented with multiple color/size variations

A product from the Красота category is considered a grouped product if it is offered in several different volumes and/or colors. When describing such products in the YML file, you must create a description for each variation (a single <offer> element describes a single product offer, in one volume and one color).

To correctly associate all the product modifications with the product profile, the description of each product offer must use the group_id attribute. The attribute value must be an integer with no more than 9 digits. For all offers that need to be associated with the same product profile, an identical value should be set for the group_id attribute. However, you must not set this same value for offers that do not belong in this product profile. For example, if eyelash mascara you are advertising is available in 3 different colors and each color comes in 2 different volumes, you need to upload descriptions for 6 product offers, and set the same group_id in each of them.

Gender

Для передачи информации о том, для какого пола предназначен товар, указанный в товарном предложении, относящемся к разделу Красота, используется элемент <param name="Пол"></param>. Возможные значения элемента: “Женский” и  “Мужской” .

The <param name="Пол"></param> element is not required, but we recommend using it so the system can place your product offers within the Yandex.Market categories/sections more accurately and correctly associate your offers with the appropriate product profiles.

Link to the offer on your website

For different colors of the same product, the link to the offer on your website should preferably show different links for each of them, though you may specify the same URL for all of them. In the first case, users who have selected a color and size of the product on Yandex.Market can go to the product page on your site with the color and size already set. In this case, we recommend forming the links with the colors and sizes specified in the product offer.

Additional information

The product offer can include additional information describing the offer, such as the country of manufacturer or designated purpose (humidifying, cleaning, etc.), so this product offer gets put in the appropriate product group when the user applies filters. Use the <param> element with the name attribute indicating the name of the extra information, and the element itself indicating the value.

Example:
<param name="Тип кожи">Нормальная</param>

Examples of uploading offers

Eau de parfum in two volumes

<offers>
  <offer id="1234148" type="vendor.model" available="true" bid="13" group_id="12345">
    <url>http://best.cosm.ru/product_page.asp?pid=12344</url>
    <price>3000</price>
    <currencyId>RUR</currencyId>
    <categoryId>6</categoryId >
    <market_category>Красота/Парфюмерия/Для женщин</market_category>
    <picture>http://best.cosm.ru/img/picture1.jpg</picture>
    <picture>http://best.cosm.ru/img/picture2.jpg</picture>
    <picture>http://best.cosm.ru/img/picture3.jpg</picture>
    <picture>http://best.cosm.ru/img/picture4.jpg</picture>
    <store>true</store>
    <pickup>false</pickup>
    <delivery>true</delivery>
    <local_delivery_cost>300</local_delivery_cost>
    <typePrefix>Парфюмированна вода</typePrefix>
    <vendor>BVLGARI</vendor>
    <model>Mon Jasmin Noir</model>
    <description>Аромат Mon Jasmin Noir посвящен молодой соблазнительной женщине,
    чей характер проявляется через живой игривый дух, не мешающий ее неотразимой изысканности
    и элегантной красоте.</description>
    <barcode>12394863728</barcode>
    <param name="Объем" unit="мл">50</param>
    <param name="Линейка">Mon Jasmin Noir</param>
    <param name="Пол">Женский</param>
    <param name="Возраст">Взрослый</param>
    <param name="Аромат">Цветочный</param>
    <param name="Ноты">Жасмин, кедр, пачули, кашмеран, мускус</param>
  </offer>
  <offer id="1234149" type="vendor.model" available="true" bid="13" group_id="12345">
    <url>http://best.cosm.ru/product_page.asp?pid=12344</url>
    <price>3000</price>
    <currencyId>RUR</currencyId>
    <categoryId>6</categoryId >
    <market_category>Красота/Парфюмерия/Для женщин</market_category>
    <picture>http://best.cosm.ru/img/picture1.jpg</picture>
    <picture>http://best.cosm.ru/img/picture2.jpg</picture>
    <picture>http://best.cosm.ru/img/picture3.jpg</picture>
    <picture>http://best.cosm.ru/img/picture4.jpg</picture>
    <store>true</store>
    <pickup>false</pickup>
    <delivery>true</delivery>
    <local_delivery_cost>300</local_delivery_cost>
    <typePrefix>Парфюмированна вода</typePrefix>
    <vendor>BVLGARI</vendor>
    <model>Mon Jasmin Noir</model>
    <description>Аромат Mon Jasmin Noir посвящен молодой соблазнительной женщине,
    чей характер проявляется через живой игривый дух, не мешающий ее неотразимой изысканности
    и элегантной красоте.</description>
    <barcode>12394863728</barcode>
    <param name="Объем" unit="мл">300</param>
    <param name="Линейка">Mon Jasmin Noir</param>
    <param name="Пол">Женский</param>
    <param name="Возраст">Взрослый</param>
    <param name="Аромат">Цветочный</param>
    <param name="Ноты">Жасмин, кедр, пачули, кашмеран, мускус</param>
  </offer>
</offers>

Lipstick in two colors

<offers>
  <offer id="1234148" type="vendor.model" available="true" bid="13" group_id="12345">
    <url>http://best.cosm.ru/product_page.asp?pid=12344</url>
    <price>1000</price>
    <currencyId>RUR</currencyId>
    <categoryId>6</categoryId >
    <market_category>Красота/Макияж/Помада и контур для губ</market_category>
    <picture>http://best.cosm.ru/img/picture1.jpg</picture>
    <picture>http://best.cosm.ru/img/picture2.jpg</picture>
    <picture>http://best.cosm.ru/img/picture3.jpg</picture>
    <picture>http://best.cosm.ru/img/picture4.jpg</picture>
    <store>true</store>
    <pickup>false</pickup>
    <delivery>true</delivery>
    <local_delivery_cost>300</local_delivery_cost>
    <typePrefix>Губная помада</typePrefix>
    <vendor>CHRISTIAN DIOR</vendor>
    <model>Dior Addict</model>
    <description>Новая губная помада Dior Addict – это признание в любви красоте и стилю, цвету и его вдохновению, энергии и магнетизму Dior. Палитра, включающая 44 оттенка, позволяет создать настоящий подиумный образ. Невесомая текстура и волнующая гамма оттенков Addict отвечает последним модным тенденциям. Новая помада отличается более нежной текстурой и интенсивным блеском, в нее влюбляешься с первого взгляда.</description>
    <barcode>123948637284</barcode>
    <param name="Цвет">445 Createur</param>
    <param name="RGB">255,255,255</param>
    <param name="Пол">Женский</param>
    <param name="Возраст">Взрослый</param>
  </offer>
  <offer id="1234145" type="vendor.model" available="true" bid="13" group_id="12345">
    <url>http://best.cosm.ru/product_page.asp?pid=12345</url>
    <price>1000</price>
    <currencyId>RUR</currencyId>
    <categoryId>6</categoryId >
    <market_category>Красота/Макияж/Помада и контур для губ</market_category>
    <picture>http://best.cosm.ru/img/picture1.jpg</picture>
    <picture>http://best.cosm.ru/img/picture2.jpg</picture>
    <picture>http://best.cosm.ru/img/picture3.jpg</picture>
    <picture>http://best.cosm.ru/img/picture4.jpg</picture>
    <store>true</store>
    <pickup>false</pickup>
    <delivery>true</delivery>
    <local_delivery_cost>300</local_delivery_cost>
    <typePrefix>Губная помада</typePrefix>
    <vendor>CHRISTIAN DIOR</vendor>
    <model>Dior Addict</model>
    <description>Новая губная помада Dior Addict – это признание в любви красоте и стилю, цвету и его вдохновению, энергии и магнетизму Dior. Палитра, включающая 44 оттенка, позволяет создать настоящий подиумный образ. Невесомая текстура и волнующая гамма оттенков Addict отвечает последним модным тенденциям. Новая помада отличается более нежной текстурой и интенсивным блеском, в нее влюбляешься с первого взгляда.</description>
    <barcode>123948637264</barcode>
    <param name="Цвет">530 Bobo</param>
    <param name="RGB">255,258,256</param>
    <param name="Пол">Женский</param>
    <param name="Возраст">Взрослый</param>
  </offer> 
</offers>

Skin tonic

<offers>
  <offer id="1234145" type="vendor.model" available="true" bid="13" group_id="12345">
    <url>http://best.cosm.ru/product_page.asp?pid=12345</url>
    <price>1000</price>
    <currencyId>RUR</currencyId>
    <categoryId>6</categoryId >
    <market_category>Красота/Уход за лицом/Тоники и спреи</market_category>
    <picture>http://best.cosm.ru/img/picture1.jpg</picture>
    <picture>http://best.cosm.ru/img/picture2.jpg</picture>
    <picture>http://best.cosm.ru/img/picture3.jpg</picture>
    <picture>http://best.cosm.ru/img/picture4.jpg</picture>
    <store>true</store>
    <pickup>false</pickup>
    <delivery>true</delivery>
    <local_delivery_cost>300</local_delivery_cost>
    <vendor>L`OREAL</vendor>
    <vendorCode>LOR526600</vendorCode>
    <model>Мягкий тоник Trio Active для сухой и чувствительной кожи</model>
    <description>Мягко тонизирует, нейтрализует токсины и удаляет остатки загрязнений.
    Создает ощущение свежести и комфорта. Увлажняет и предохраняет кожу от пересушивания,
    придает ей сияние.</description>
    <barcode>123948637264</barcode>
    <param name="Размер" unit="мл">200</param>
    <param name="Тип кожи">Для сухой и чувствительной</param>
    <param name="Линейка">Trio Active</param>
    <param name="Пол">Женский</param>
    <param name="Возраст">Взрослый</param>
  </offer>
</offers>
Rate this article
Thank you for your feedback!