param

Use the param element to send product characteristics and parameters, for example: color, size, material and so on. We recommend that you specify parameters for all products so that they are shown in the filtering results.

How to use this element

One <param> element describes one characteristic. The <offer> element can contain any number of <param> elements.

Example
<offer>
  ...
  <param name="Размер экрана" unit="дюйм">27</param>
  <param name="Материал">алюминий</param>
  <param name="Wi-Fi">есть</param>
  ...
</offer>
Structure
<param name=" " unit=" ">...</param>
  • In the name attribute, specify the parameter name (required).

  • In the unit attribute, set the measurement units (optional for numeric parameters). How to specify complex units of measurement.

  • In the <param>...</param> element, set the parameter value.

Why submit parameters

  1. Your offer will be included in search results and filtered searches. The characteristics and parameters that are specified in the param element are used:

    • To automate the filtering of Yandex.Market search results.

    • When the user filters offers on the product profile.

    Note. When filtering results, the parameters specified in the param element are given preference over the data automatically extracted from the description element.
  2. Offers that include detailed characteristics and descriptions are more attractive to customers. The more parameters on your offer page, the more likely the customer will choose it.

    In addition, these parameters are displayed in your offers section in the Yandex.Market search results.

  3. This element affects how your offers are linked to the product profile in some categories. For example, you must specify the size and color in the Clothing, shoes and accessories category.

What parameters to send

You choose a set of parameters yourself, based on the filters in the appropriate category or on the product profiles.

There are no restrictions on parameter names or their quantity. However, the more parameters you provide, the higher the position of your offer in the Yandex.Market search results.

Name in Russian Name in English Unit of measurement

Тип

Type

Цвет

Colour

Размер

Size

Материал

Material

Ширина

Глубина

Высота

Диаметр

Width

Depth

Height

Diameter

mm, cm, m

Вес

Weight

mg, g, kg

Объем

Volume

ml, l

How to specify a color from the manufacturer

Some categories support colors from manufacturers, for example, “Mineral Purple” or “Mickey”. Download a list of such categories.

We recommend that you specify both colors, the regular and the manufacturer's, in such categories. Example in YML format:

<param name=Color">Mineral Purple</param>
<param name="Color">Violet</param>

Complex units of measurement

You can specify complex units (for example, square meters or degrees Celsius) in any common format. Examples:

Square meters: м2 м2 кв. м
Degrees: °C C град.

Licensor, franchise, and character

If you sell licensed products, specify the licensor, franchise, and character шn the element name.

Download a list of popular manufacturers and licenses.

Example for custom type:

<param name="Franchise">Cars</param>
<param name="Licensor">Disney</param>
<param name="Character">Lightning McQueen</param>
Note. You can use a franchise for <param name="Тема"> if you have already used a param of this type.