Click — The action of a user following a link from a product offer.
Cost per click (CPC) — The amount deducted from the advertiser's account for one click by a user.
Bid — The price of a click set by the advertiser.
Autobroker — An algorithm for automatically lowering the CPC to the minimum value that will still preserve the best position in the display location for the offer. This means a bid can be set with a “reserve”.
Primary bid — The bid for showing a product offer on Yandex search, Yandex.Market search, and the Yandex Advertising Network (YAN), as well as for the product profile, if the product profile bid is not set separately.
Product profile bid — The bid for showing product offers on the product profile page in Yandex.Market and in the product profile block in Yandex search. If the product profile bid is not specified, the primary bid is used for the product profile.
Cost for first place — CPC for placement in the top position in the block of product offers on Yandex search and in the product profile.
Cost for guaranteed placement — The minimum CPC to guarantee the ad is shown in the block of product offers on Yandex search and in the product profile.
Stop query — A query on Yandex search with results that do not display Yandex.Market offers. For example, product offers for Nokia products are not shown to users who search for “Nokia” (the query is too general).
CTR — The ratio of number of clicks to number of displays.