Minimum cost per click

The minimum CPC for a product offer on Yandex.Market:

  • minimum 0.01 Yandex units

  • maximum 0.9 Yandex units

  • varies based on the product category and ad location

  • calculated based on a formula

  1. Minimum cost per click in the product profile
  2. Minimum cost per click for other places where ads are placed

Minimum cost per click in the product profile

The minimum CPC is the same for all offers that are displayed on product profiles and within the user's region.

The amount is based on the price of the lowest offer as determined using this formula:

cbid_min = 0.0399 × price_min2/3 / 100

where:

  • cbid_min is the minimum CPC on any offer displayed on a product profile that is in the user's region (in Yandex units).

  • price_min is the lowest-price offer on the product profile in question that is within the user's region (in RUB).

The amount of the minimum CPC does not exceed 0.9 Yandex units in the product profile.

Example

Let's say that there are two offers included on the product profile for a particular laptop model: one store is selling it for 50,000 rubles, and another for 40,000 rubles. The minimum CPC will be based on the 40,000 rubles and will apply to both of these offers.

Amounts of the minimum CPC in the product profile
Price range of offers (in RUB). Minimum CPC in Yandex units. Minimum CPC in RUB.
1–495 0.01–0.02 0.3–0.6
496–1197 0.03–0.04 0.9–1.2
1198–2079 0.05–0.06 1.5–1.8
2080-4268 0.07–0.1 2.1–3.0
4269–11.645 0.11–0.2 3.3–6.0
11,646–26,538 0.21–0.35 6.3–10.5
26,539–45,027 0.36–0.5 10.8–15.0
45.028-74.271 0.51-0.7 15.3-21.0
74,272–108,022 0.71–0.9 21.3–27.0
Price range of offers (in RUB). Minimum CPC in Yandex units. Minimum CPC in RUB.
1–495 0.01–0.02 0.3–0.6
496–1197 0.03–0.04 0.9–1.2
1198–2079 0.05–0.06 1.5–1.8
2080-4268 0.07–0.1 2.1–3.0
4269–11.645 0.11–0.2 3.3–6.0
11,646–26,538 0.21–0.35 6.3–10.5
26,539–45,027 0.36–0.5 10.8–15.0
45.028-74.271 0.51-0.7 15.3-21.0
74,272–108,022 0.71–0.9 21.3–27.0

Minimum cost per click for other places where ads are placed

Yandex.Market search, product section in Yandex search, etc.

  • All product categories are divided into three groups — A, B and C.

    Download list of categories

    Download list of categories

  • The formula used to calculate the minimum cost per click differs for every group.

  • The minimum cost per click is particular to each offer and calculated based on its price.

Category A formula:
bid_min = 0.055 × price0.56 / 100
Category B formula:
bid_min = 0.15 × price0.56 / 100
Category C formula:
bid_min = 0.245 × price0.56 / 100

where:

  • bid_min is the minimum CPC on a product offer (in Yandex units)

  • price is the price of the product offer (in RUB).

The amount of the minimum CPC for other places where ads are placed does not exceed:

  • for category A — 0.45 Yandex units

  • for category B — 0.65 Yandex units

  • for category C — 0.9 Yandex units

Example

Let's say that one store is selling a product for 1500 RUB, and another one is selling it for 2000 RUB. The minimum cost per click for the first offer will be based on the 1500 RUB figure, whereas the second one will be based on 2000 RUB.

Minimum cost per click amounts for all other ad locations:
Category A
Price range of offers (in RUB). Minimum CPC in Yandex units. Minimum CPC in RUB.
1–911 0.01–0.02 0.3–0.6
912–2604 0.03–0.04 0.9–1.2
2605–8110 0.05–0.08 1.5–2.4
8111–11,827 0.09–0.1 2.7–3.0
11,828–23,710 0.11–0.15 3.3–4.5
23,711–39,063 0.16–0.2 4.8–6.0
39,064–79,412 0.21–0.3 6.3–9.0
79,413–131,767 0.31–0.4 9.3–12.0
131,768–156,000 0.41–0.45 12.3–13.5
Category A
Price range of offers (in RUB). Minimum CPC in Yandex units. Minimum CPC in RUB.
1–911 0.01–0.02 0.3–0.6
912–2604 0.03–0.04 0.9–1.2
2605–8110 0.05–0.08 1.5–2.4
8111–11,827 0.09–0.1 2.7–3.0
11,828–23,710 0.11–0.15 3.3–4.5
23,711–39,063 0.16–0.2 4.8–6.0
39,064–79,412 0.21–0.3 6.3–9.0
79,413–131,767 0.31–0.4 9.3–12.0
131,768–156,000 0.41–0.45 12.3–13.5
Category B
Price range of offers (in RUB). Minimum CPC in Yandex units. Minimum CPC in RUB.
1–152 0.01–0.02 0.3–0.6
153–621 0.03–0.05 0.9–1.5
622–1971 0.06–0.1 1.8–3.0
1972–6511 0.11–0.2 3.3–6.0
6512–13,237 0.21–0.3 6.3–9.0
13,238–21,964 0.31–0.4 9.3–12.0
21,965–32,572 0.41–0.5 12.3–15.0
32,573–51,826 0.51–0.65 15.3–19.5
Category B
Price range of offers (in RUB). Minimum CPC in Yandex units. Minimum CPC in RUB.
1–152 0.01–0.02 0.3–0.6
153–621 0.03–0.05 0.9–1.5
622–1971 0.06–0.1 1.8–3.0
1972–6511 0.11–0.2 3.3–6.0
6512–13,237 0.21–0.3 6.3–9.0
13,238–21,964 0.31–0.4 9.3–12.0
21,965–32,572 0.41–0.5 12.3–15.0
32,573–51,826 0.51–0.65 15.3–19.5
Category C
Price range of offers (in RUB). Minimum CPC in Yandex units. Minimum CPC in RUB.
1–258 0.01–0.05 0.3–1.5
259–820 0.06–0.1 1.8–3.0
821–4003 0.11–0.25 3.3–7.5
4004–9145 0.26–0.4 7.8–12.0
9146–16,054 0.41–0.55 12.3–16.5
16,055–24,610 0.56–0.7 16.8–21.0
24,611–34,730 0.71–0.85 21.3–25.5
34,731–38,440 0.86–0.9 25.8–27.0
Category C
Price range of offers (in RUB). Minimum CPC in Yandex units. Minimum CPC in RUB.
1–258 0.01–0.05 0.3–1.5
259–820 0.06–0.1 1.8–3.0
821–4003 0.11–0.25 3.3–7.5
4004–9145 0.26–0.4 7.8–12.0
9146–16,054 0.41–0.55 12.3–16.5
16,055–24,610 0.56–0.7 16.8–21.0
24,611–34,730 0.71–0.85 21.3–25.5
34,731–38,440 0.86–0.9 25.8–27.0