Market for partners

Requirements for stores

The main goal of Yandex.Market is to provide users with quality service. There are many factors that ensure quality of service, but the key factor is how well the stores operate that publish their offers on Yandex.Market.

To publish your store's offers on Yandex.Market, you must meet the main requirements:

Attention! 

Additional information about requirements for stores when publishing on Yandex.Market are provided in the document Advertising Requirements.

Requirements for online stores

  1. Stable performance of your store's website

    For publishing on Yandex.Market, it is essential that your store's website works consistently and without downtime. This directly affects customer loyalty toward your store and the volume of purchases they make.

  2. Legal information about the store on your website

    It is important for us to know who is going to be our partner, so we request that you provide legal information about your store. In addition, openness promotes trust from users.

    Your website should have a special section with the following legal information about the store:

    • For businesses:

      • The full name of the organization.

      • The location.
      • OGRN (government registration number).

    • For individual entrepreneurs:

      • First, last, and middle (patronymic) names.

      • OGRN IP (government registration number for individual entrepreneurs).

  3. Information on your website about available options for payment and getting products

    A user's decision is strongly influenced by options for getting the product (delivery, pick-up, or points of sale), as well as by payment methods.

  4. Updated information on your website that reflects actual data on availability and price of products

    It is very important that users always get up-to-date information. Update the information on your website regularly if any changes have occurred. Pay particular attention to information about product availability and pricing.

  5. Separate page for each product on your store's website, and the ability to make an order either from the shopping cart or by telephone

    In order for users to easily transfer to your website from Yandex.Market and immediately make purchases, each product must have its own page with information about its price and availability. In addition, the product page must have a Купить or Заказать button. Not all users are comfortable with ordering via the internet, so it must be easy to find a phone number and other contact information for your store on the website.

Requirements for offline stores

  1. Stable performance of your store's website

    For publishing on Yandex.Market, it is essential that your store's website works consistently and without downtime. This is essential so that product information can be automatically downloaded from your price list.

  2. Points of sale at the addresses shown on your website

    Points of sale must exist at the specified addresses in order for users to make purchases.

  3. Information on product availability over the telephone

    It is very important that users always get up-to-date product information. Pay particular attention to information about product availability.

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