Ways to pay for placement
Three payment methods are available on Yandex.Market:
- Pay per click on an offer from the store (available to online stores and offline stores).
- Commission from orders made on Yandex.Market (only available to online stores participating in the “Market Ordering” program).
- Fixed price for each day of placement (available only to offline stores).
Payment for publishing an online store
There are two ways to pay for publishing online stores on Yandex.Market: either paying for clicks on the store's offers (Pay per click), or paying for clicks on an offer and for orders made on Yandex.Market (Pay per click + Commission from orders).
Pay per click
A store can manage offer displays and put products in better positions to attract more customers. The store pays for a customer's click on an offer. The cost per click (CPC) is set by the store. By managing the CPC, you can influence an offer's position relative to competitive offers and get the best positions.
Commission on orders
You become a participant in the Market Ordering program and pay an agency fee for orders made by internet users on Yandex.Market that are passed to your store. Funds are deducted only after your store has accepted the order for fulfillment and notified Yandex.Market via the that the order is ready to be delivered by assigning the DELIVERY status to the order.
Payment for publishing an offline store
For offline stores, there are two types of payment for placement: pay per click, or fixed price:
When this type of payment is selected, offer displays cannot be managed. The cost of placement is 0.33 Yandex units per day.
The store's offers are only shown in the product profile in the Магазины рядом section, and on the Магазины рядом page.
A store can manage offer displays and put products in better positions to attract more customers. The store pays for a user's click on an offer. The cost per click (CPC) is set by the store.
The store's offers are shown in the product profile in the Магазины рядом section and on the Магазины рядом page, as well as in Yandex search and on Yandex Advertising Network partner sites.
You can manage your offers, their placement, and expenses in the Partner interface, available at http://partner.market.yandex.com/.