Ads on websites

There are two types of contextual ads from Yandex:

  • Content-based ads complement the content displayed on web pages. Content-based ads can either be linked to page content of the site viewed by the user, or based on the user's interests (behavioral targeting).
  • Search-based advertising is displayed in site search results. In order to display search-based ads, there must be explicit search terms that were submitted by the user. Website search results can be generated either by Yandex (using the Yandex.Search service for websites), or by any third-party search software.

This diagram contains links to Help sections with detailed information on creating and configuring blocks.

We are constantly working to expand our product offer and introduce new formats. There are experimental ad block formats tested on specific platforms in agreement with the owners.