Recommendation widget statistics

  1. Monitoring statistics on recommendations
  2. Advertisement statistics

Monitoring statistics on recommendations

In the YAN Partner interface

It's available in two versions:

  • Recommendation totals (factors in impressions and clicks for individual recommendations).
  • Grouped view (factors in impressions and clicks for the widget itself).

Recommendation impressions are tracked for each individual piece of content provided at least 50% of the widget cell stayed on-screen for at least 2 seconds.

The impression counts for the whole widget as long as at least one recommnedation is shown. Statistics are calculated according to the following rules:

  • Recommendation widget CTR. Clicks for the same widget impression are not aggregated. Only the first click counts. The number of such clicks corresponds to the indicator named Recommendation widget clicks.
  • Recommendation widget CTR including multiple clicks per widget. Clicks for one widget impression are aggregated. The number of such clicks corresponds to the statistic Clicks on individual recommendations.

To view statistics for recommendations, do the following:

  1. Go to Statistics → Monetization report.
  2. Set the desired parameters with the designer.
In Yandex.Metrica
Link a Yandex.Metrica tracking tag to the content site your widget is hosted on:
  1. Go to Products → Content sites.
  2. Find your website in the list and click Edit.
  3. Open the General tab and enable the option Show YAN reports in Yandex.Metrica.
  4. Enter the tag ID.
  5. Click Save.

After linking your website to Yandex.Metrica, you will be able to access a new report section (Standard reports → Monetization → Recommendation widget). You will find two reports there:

  • Recommendation widget, clicks — Lets you gauge how recommendation clicks affect session metrics, including page depth and average session revenue.
  • Recommendation widget, most popular — Lets you view which recommendations garnered more clicks from users.

Advertisement statistics

Recommendation widgets include YAN tools that let you view ad statistics. To view standard reports, open Products → Recommendation widget and click Statistics next to the desired widget. You can generate a complex report on specific stats using the constructor.

Ad block impressions are only considered valid if at least 50% of the ad displayed in the widget stayed on-screen for at least 2 seconds.