Statistics on the recommendation widget

Monitoring statistics on recommendations

In the YAN Partner interface

The statistics can be presented in two formats:

• Recommendation totals (factors in impressions and clicks for individual recommendations).
• Grouped view (factors in impressions and clicks for the widget itself).

Recommendation impressions are tracked for each individual piece of content provided at least 50% of the widget cell stayed on-screen for at least 2 seconds.

Each recommendation impression counts as a widget impression. The following rules apply when calculating metrics:

• Recommendation widget CTR. Clicks are not added up within one widget impression. If one widget impression yielded multiple clicks, only the first one counts towards the total (you can view the totals by checking the Recommendation widget clicks metric).
• Recommendation widget CTR including multiple clicks per widget. Clicks are added up within one widget impression (you can view the totals by checking the Clicks on individual recommendations).

To view statistics for recommendations, do the following:

1. Go to Statistics → Monetization report.
2. Set the desired parameters with the designer.

In Yandex.Metrica

To view statistics for site sessions including recommendation clicks, link a Yandex.Metrica tracking tag to the content site your widget is hosted on.

1. Go to Products → Content sites.
2. Find your website in the list and click Edit.
3. On the General tab, enable the option Show YAN reports in Yandex.Metrica.
4. Enter the tag ID.
5. Click Save.

After linking your website to Yandex.Metrica, you will be able to access a new report section: Standard reports → Monetization → Recommendation widget. You will find two reports there:

• Recommendation widget, clicks — lets you gauge how recommendation clicks affect session metrics, including page depth and average session revenue.
• Recommendation widget, most popular — lets you view which recommendations garnered more clicks from users.

Advertisement statistics

Recommendation widgets include YAN tools that let you view ad statistics. To view standard reports, open Products → Recommendation widget and click Statistics next to the desired widget. If you need to create a complex report that tracks some specific metrics, use the designer.

Ad block impressions are only considered valid if at least 50% of the ad displayed in the widget stayed on-screen for at least 2 seconds.