Search-based advertising

Search-based ads are displayed in site search results to match the user's search terms. Yandex Advertising Network partners who implemented a search system on their sites may place Yandex.Direct ad blocks in search results.

Note. Search ads are only available for resources with more than 20 million unique users per month.

You can use your own search system or a turnkey solution, as long as the search query is correctly transmitted to Yandex. If you do not have your own search solution, you can use solutions provided by Yandex: Yandex Site Search or Yandex.XML.

Advantages of the product

  • Advertisements from the Russian internet's largest ad placement system - Yandex.Direct: thousands of advertisers from each of the above services can participate in auctions for the right to display ads on your site.
  • Matching ads can be selected based on any preference configurations: for searches on your site alone, several sites at the same time, or the entire internet.
  • Only verified offers: all advertising materials and pages to which they direct users must first pass moderation and be fully compliant with relevant legal requirements.