Ad blocks for search results

Search-based ads are displayed in site search results to match the user's search terms. On websites with an implemented search system, Yandex Advertising Network partners can place Yandex.Direct ad blocks in search results (for more information, read about ad block types for search results).

You can use your own search system or a turnkey solution, as long as the search query is correctly transmitted to Yandex (for more information, see Creating ad blocks). If you do not have your own search solution, you can use solutions provided by Yandex: Yandex Site Search or Yandex.XML.

Find out how to begin earning from ads in search results.

Advantages of the product

  • advertisements from the Russian internet's largest ad placement system - Yandex.Direct: thousands of advertisers from each of the above services can participate in auctions for the right to display ads on your site;
  • matching ads can be selected based on any preference configurations: for searches on your site alone, several sites at the same time, or the entire internet;
  • only verified offers: all advertising materials and pages to which they direct users must first pass moderation and be fully compliant with relevant legal requirements;
  • flexible configurations based on the specifics of your business and site: you can block competitor's ads on your site, and you can select the most appropriate size and design for ad blocks.