Search-based ads are displayed in site search results to match the user's search terms. Yandex Advertising Network partners who implemented a search system on their sites may place Yandex.Direct ad blocks in search results.
You can use your own search system or a turnkey solution, as long as the search query is correctly transmitted to Yandex. If you do not have your own search solution, you can use solutions provided by Yandex: Yandex Site Search or Yandex.XML.
Advantages of the product
- Advertisements from the Russian internet's largest ad placement system - Yandex.Direct: thousands of advertisers from each of the above services can participate in auctions for the right to display ads on your site.
- Matching ads can be selected based on any preference configurations: for searches on your site alone, several sites at the same time, or the entire internet.
- Only verified offers: all advertising materials and pages to which they direct users must first pass moderation and be fully compliant with relevant legal requirements.