RTB ad blocks for mobile sites

We recommend that you use specialized formats for mobile sites (read more in the section Monetizing Mobile Sites). Ad blocks for mobile sites can display:

Yandex.Direct contextual ads, including ones advertising mobile apps
Banners, including Yandex.Display media banners, Yandex.Direct image ads, and smart banners.

Partners can select several media ad formats to be displayed in the block. Using this system, the block size can change from one impression to the next. The more formats that are selected, the more users can participate in the auction and the higher the partner's income.

Restriction. Blocks that are anchored to the bottom edge of the screen (overlay blocks) must have a “Close ad” button. The button must be easily accessible and visually distinguishable from the background of the site page. The partner is responsible for implementing the button, its design and location. Acceptable formats: 320×100 and 320×50.

This format is unique in its non-standard design and animation. The ad block attracts the attention of users as they scroll down the page. When users reach the visible area of the screen with the ad, the image gradually blurs and the ad text appears in the foreground. The ad block shows one Yandex.Direct contextual ad.

The Motion block works well on pages with a list of articles, in news feeds, and in store listings. You can seamlessly insert this ad block into the structure of any page by placing it under your main page content or between paragraphs. This ad block distributes ads evenly across the available space, automatically adjusting to fill the space of the frame container. The minimum width of the block is 300 pixels.

The design with animation is supported on devices with Android version 4.4 or later and iOS version 9 or later. Mobile devices with other operating systems will show a vertical block with a single Yandex.Direct ad instead of the Motion block.

This block is suitable for placing ads above or below the main page content as well as between paragraphs.

The maximum number of ads in this block is two Yandex.Direct ads or one banner. When choosing this format for Yandex.Direct ads, do not forget to also choose other formats that are suitable for displaying media ads.

This block is suitable for displaying ads on the first screen to the right or left of the main content on your website's pages.

The maximum number of ads in this block is one Yandex.Direct ad with an image or two text-only ads or one banner. When choosing this format for Yandex.Direct ads, do not forget to also choose other formats that are suitable for displaying media ads.

This block is suitable for placing ads above or below the main page content as well as between paragraphs.

This block is suitable for placing ads under your main page content as well as between paragraphs.

The maximum number of ads per ad block is three Yandex.Direct ads or one banner. When choosing this format for Yandex.Direct ads, do not forget to also choose other formats that are suitable for displaying media ads (for example, 300×250).

This block is suitable for placing ads under your main page content as well as between paragraphs. Note that our research has shown that the 320×50 format is not as effective as other formats.

The maximum number of ads in this block is one Yandex.Direct ad or one banner.

This block is suitable for placing ads under your main page content as well as between paragraphs. This format is more effective than 320×50, but nevertheless we recommend using it only if your available ad slot has strict size limitations (for example, on the pages of news sites).

The maximum number of ads in this block is one Yandex.Direct ad or one banner.

This block is suitable for placing ads above or below the main page content as well as between paragraphs.

It is recommended that vertical posters be placed under your main page content as well as between paragraphs. If an ad contains an image, the ad text that is hidden behind it will appear when you mouse over it.

The minimum width of the ad block is 200 pixels, and the maximum is 300. The recommended width is 240 pixels. When choosing this format for Yandex.Direct ads, do not forget to also choose formats that are suitable for displaying media ads (for example, 240×400, 300×250, 300×300).

It is recommended that vertical blocks be placed under your main page content.

The optimal width of the vertical ad block is 240–400 pixels. When choosing this format for Yandex.Direct ads, do not forget to also choose formats that are suitable for displaying media ads (for example, 300×300, 300×250, 240×400).

Note. Blocks that can be placed in mobile apps are described in Advertising in mobile apps.