RTB ad blocks for mobile sites

We recommend that you use specialized formats for mobile sites (read more in the section Monetizing Mobile Sites). Ad blocks for mobile sites can display:

  • Yandex.Direct contextual ads, including ones advertising mobile apps

  • Banners, including Yandex.Display media banners, Yandex.Direct image ads, and smart banners.

Partners can select several media ad formats to be displayed in the block. Using this system, the block size can change from one impression to the next. The more formats that are selected, the more users can participate in the auction and the higher the partner's income.

Restriction. Blocks that are anchored to the bottom edge of the screen (overlay blocks) must have a “Close ad” button. The button must be easily accessible and visually distinguishable from the background of the site page. The partner is responsible for implementing the button, its design and location. Acceptable formats: 320×100 and 320×50.

This format is unique in its non-standard design and animation. The ad block attracts the attention of users as they scroll down the page. When users reach the visible area of the screen with the ad, the image gradually blurs and the ad text appears in the foreground. The ad block shows one Yandex.Direct contextual ad.

The Motion block works well on pages with a list of articles, in news feeds, and in store listings. You can seamlessly insert this ad block into the structure of any page by placing it under your main page content or between paragraphs. This ad block distributes ads evenly across the available space, automatically adjusting to fill the space of the frame container. The minimum width of the block is 300 pixels.

The design with animation is supported on devices with Android version 4.4 or later and iOS version 9 or later. Mobile devices with other operating systems will show a vertical block with a single Yandex.Direct ad instead of the Motion block.

Note. Blocks that can be placed in mobile apps are described in Advertising in mobile apps.