Flexible RTB blocks

The size of flexible blocks is selected automatically based on the size of their container. Yandex.Direct ads evenly fill the space inside the block. Ad positioning depends on the block orientation: vertical or horizontal.
  1. Desktop version of the site
  2. Mobile version of the site

Desktop version of the site

In horizontal blocks, ads are placed left-to-right. These blocks are good for placing ads above or below the page content and between paragraphs.

Use the preview area to evaluate how the selected RTB block would be displayed inside different containers.

Note. For the Horizontal 3.0 and Poster 3.0 blocks, use the Display method menu to set up display in Interscroller. The parallax effect in a block is achieved by using the CSS position: fixed property. In order for the effect to run correctly on any of the parent elements in the banner, the properties transform, perspective, or filter must not be used. Learn more about the position: fixed CSS property.

An adaptive block adjusts to its container size: the height of the block is selected automatically depending on its container width. However, you can limit the height of the adaptive block using the Size and position menu option:

  • Tall: 300 pixels.
  • Short: 90 pixels.
Attention. An adaptive block can't be inserted into fixed-height containers.

The maximum number of ads in the block is two Yandex.Direct ads or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.


Attention-getting, wide format with non-standard animation. Such blocks are good for placement above or below the main content of the site.

The ad block shows one Yandex.Direct contextual ad.

The block adjusts to its container size. Optimal width is at least 600 pixels. In the Size and location menu, you can set the height of the block from 180 to 300 pixels.


Works well for placing ads above or below the page content and between paragraphs.

The maximum number of ads in the block is six Yandex.Direct ads or one banner.


Works well for placing ads above or below the page content and between paragraphs.

The maximum number of ads in the block is nine Yandex.Direct ads or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.

You can display ads in Interscroller: the contents of the ad block appears smoothly from under the content while the user scrolls the page. You can enable this option in theHow to display menu.
Note. The parallax effect in the block is achieved by the CSS position: fixed property. Therefore, for the effect to apply correctly to any of the parent elements in the banner, do not use the transform, perspective, or filter properties. Learn more about position:fixed in CSS.
What it looks like

Such blocks are good for placing ads on pages with lists of articles, newsfeeds, between paragraphs, or under the main content of the site pages.

The format is a horizontal image and a small area with the ad text. The color of the area is selected according to the background of the image.

The ad block shows one Yandex.Direct contextual ad. The block adjusts to its container size, but keeps the aspect ratio of 10:7.


This block has a non-standard design and animation that attract attention of the site users. As soon as it is in the visible area of the screen, the image blurs gradually, and the ad text appears in the foreground.

Such blocks are good for placing ads on pages with lists of articles, in newsfeeds and commercial listings.

The block adjusts to its container size, but you can specify the desired width and height. The minimum block width is 240 pixels; the minimum block height is 170 pixels.

The ad block shows one Yandex.Direct contextual ad.


Such blocks are good for placement above or below the content of the site pages. The text is hidden behind the image and opens when the arrow is clicked.

The maximum number of ads in this block is four Yandex.Direct ads or one banner.


Such blocks are good for placement above or below the content of the site pages.

The maximum number of ads in the block is nine Yandex.Direct ads or one banner.


Such blocks are good for placement above or below the content of the site pages.

The maximum number of ads in this block is four Yandex.Direct ads or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.

You can display ads in Interscroller: the contents of the ad block appears smoothly from under the content while the user scrolls the page. You can enable this option in theHow to display menu.
Note. The parallax effect in the block is achieved by the CSS position: fixed property. Therefore, for the effect to apply correctly to any of the parent elements in the banner, do not use the transform, perspective, or filter properties. Learn more about position:fixed in CSS.
What it looks like

Such blocks are good for placing ads under the main content of pages, like under the news or a gallery. Ads in the block are placed on a 2 × 2 grid.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.


Such blocks work well for placement above or below the main content of the site pages.

The ad block shows one Yandex.Direct contextual ad.

The block width adjusts to its container width. The optimal block width is 800 pixels.

The height of the block is fixed: 17 pixels (19 pixels with border, if any).


Such blocks work well for placement above or below the main content of the site pages.

The ad block shows one Yandex.Direct contextual ad.

The block width adjusts to its container width. The optimal block width is 900 pixels.

The height of the block is fixed: 35 pixels (37 pixels with border, if any).


Mobile version of the site

In horizontal blocks, ads are placed left-to-right. These blocks are good for placing ads above or below the page content and between paragraphs.

Use the preview area to evaluate how the selected RTB block would be displayed inside different containers.

Note. For the Motion block, you can set up display in interstitial mode using the How to display menu.

An adaptive block adjusts to its container size: the height of the block is selected automatically depending on its container width. However, you can limit the height of the adaptive block using the Size and position menu option:

  • Tall: 300 pixels.
  • Short: 90 pixels.
Attention. An adaptive block can't be inserted into fixed-height containers.

The maximum number of ads in the block is two Yandex.Direct ads or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.


The Adaptive 2.0 block adjusts to its container size: the height and width of the block are selected automatically depending on the container width.

This block is good for placing ads on pages with lists of articles, in newsfeeds, commercial listings, above or below site page content, and between paragraphs.

Advantages of Adaptive 2.0 blocks:

  • Interstitial display option
  • Configurable block display in Interscroller.
  • Flexible settings for layout styles.
  • Settings for displaying multiple ads.
  • The block can be positioned horizontally or vertically, which is important for mobile devices.

The following ad block parameters are available:

  • Main: In this group of settings, you can configure the maximum number of ads in the block, enable or disable sitelinks and callouts, and set up how to display ads with images.
  • Text size and font: Select the font family and size.
  • Borders: Select the border type and corners.
  • Colors and fill colors: Set the color of the borders, text, and block background, and other design parameters.
  • Size and placement: You can set the width and height of the block. The minimum width is 160 pixels; the minimum height is 50 pixels.
  • Design details: Enable and disable animations and underlined links.
  • How to display: You can enable Interscroller or full-screen (interstitial) display of the block.
Note.
  1. When the maximum number of ads is specified, the actual number displayed depends on the container size. You can specify up to nine ads, but the actual number of ads displayed should fit in the container to ensure correct display.
  2. Select one of the following methods to set up your ad display: Show in Interscroller or Show in full screen.
  3. If you select the full-screen display mode, don't enter the block sizes.

Works well for placing ads above or below the page content and between paragraphs.

The maximum number of ads in the block is six Yandex.Direct ads or one banner.


Works well for placing ads above or below the page content and between paragraphs.

The maximum number of ads per ad block is two Yandex.Direct ads or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.


Such blocks are good for placing ads on pages with lists of articles, newsfeeds, between paragraphs, or under the main content of the site pages.

The format is a horizontal image and a small area with the ad text. The color of the area is selected according to the background of the image.

The ad block shows one Yandex.Direct contextual ad. The block adjusts to its container size, but keeps the aspect ratio of 10:7.


This block has a non-standard design and animation that attract attention of the site users. As soon as it is in the visible area of the screen, the image blurs gradually, and the ad text appears in the foreground.

Such blocks are good for placing ads on pages with lists of articles, in newsfeeds and commercial listings.

The block adjusts to its container size, but you can specify the desired width and height. The minimum block width is 240 pixels; the minimum block height is 170 pixels.

The ad block shows one Yandex.Direct contextual ad.

The design with animation is supported on devices with Android version 4.4 or later and iOS version 9 or later. On mobile devices running other OS versions, a vertical block with one Yandex.Direct ad is displayed instead of the Motion block.

The block can be displayed in interstitial mode. The block must include an "x" button so that the user can close it and return to the site. To enable and configure the interstitial mode, open the Display method menu.

What it looks like

Such blocks are good for placement above or below the content of the site pages. The text is hidden behind the image and opens when the arrow is clicked.

The maximum number of ads in this block is four Yandex.Direct ads or one banner.


Such blocks are good for placement above or below the content of the site pages.

The maximum number of ads in the block is nine Yandex.Direct ads or one banner.


Such blocks are good for placement above or below the content of the site pages.

The maximum number of ads in this block is one Yandex.Direct ad or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.


Such blocks are good for placing ads under the main content of pages, like under the news or a gallery. Ads in the block are placed on a 2 × 2 grid.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.


Use a Rewarded block for your interstitial video ads to add a gaming element to a content site. This format can complement a subscription-based model, helping you monetize your subscription-only content.

You can use callback functions in the embed code to handle closing the ad, getting a reward, and other events.

Learn more about reward video ads.


Such blocks work well for placement above or below the main content of the site pages.

The ad block shows one Yandex.Direct contextual ad.

The block width adjusts to its container width. The optimal block width is 800 pixels.

The height of the block is fixed: 17 pixels (19 pixels with border, if any).


Such blocks work well for placement above or below the main content of the site pages.

The ad block shows one Yandex.Direct contextual ad.

The block width adjusts to its container width. The optimal block width is 900 pixels.

The height of the block is fixed: 35 pixels (37 pixels with border, if any).