RTB fixed-size ad blocks

The size of a fixed block is defined in the format itself. Such blocks don't adjust to the size of their container. To preserve the site layout, double check that the block fits in the container before you create the block.

Yandex.Direct ads evenly fill the space inside the block. Ad positioning depends on the block orientation: vertical, horizontal, or square.

  1. Desktop version of the site
  2. Mobile version of the site

Desktop version of the site

In horizontal blocks, ads are placed left-to-right. These blocks are good for placing ads above or below the page content and between paragraphs.

Use the preview area to evaluate how the selected RTB block would be displayed inside different containers.

Note. For the 1000 × 120 block, you can set up display in Interscroller using the How to display menu. The parallax effect in a block is achieved by the CSS position: fixed property. Therefore, for the effect to apply correctly to any parent element of the banner, do not use the properties transform, perspective, or filter. Learn more about position: fixed in CSS.

Attention-getting, wide format with non-standard animation. Such blocks are good for placement above or below the main content of the site.

The ad block shows one Yandex.Direct contextual ad.

The block adjusts to its container size. Optimal width is at least 600 pixels. In the Size and location menu, you can set the height of the block from 180 to 300 pixels.


Works well for placing ads above or below the page content and between paragraphs.

The maximum number of ads in this block is one Yandex.Direct ad or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.


Works well for placing ads under the main page content and between paragraphs. We recommend that you use this format only if the advertising space is strictly limited (for example, on the pages of news sites).

The maximum number of ads in this block is one Yandex.Direct ad or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.


Works well for placing ads above or below the page content and between paragraphs.

The maximum number of ads in this block is one Yandex.Direct ad or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.


Works well for placing ads above or below the page content and between paragraphs.

The maximum number of ads in this block is one Yandex.Direct ad or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.


Works well for placing ads above or below the page content and between paragraphs.

The maximum number of ads in this block is one Yandex.Direct ad or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.


Works well for placing ads on the first screen in the site's header and between paragraphs.

The maximum number of ads in this block is one Yandex.Direct ad or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.


Works well for placement in the site header or under the main content of the site pages.

The maximum number of ads per ad block is two Yandex.Direct ads or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.


Works well for placement in the site header or under the main content of the site pages.

The maximum number of ads in this block is four Yandex.Direct ads or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.


Works well for placing ads above or below the page content and between paragraphs.

The maximum number of ads per ad block is three Yandex.Direct ads or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.

You can display ads in Interscroller: the contents of the ad block appears smoothly from under the content while the user scrolls the page. You can enable this option in theHow to display menu.
Note. The parallax effect in the block is achieved by the CSS position: fixed property. Therefore, for the effect to apply correctly to any of the parent elements in the banner, do not use the transform, perspective, or filter properties. Learn more about position:fixed in CSS.
What it looks like

Mobile version of the site

In horizontal blocks, ads are placed left-to-right. These blocks are good for placing ads above or below the page content and between paragraphs.

Use the preview area to evaluate how the selected RTB block would be displayed inside different containers.

Note. For the 300 × 120 block, you can set up display in Interscroller using the How to display menu. The parallax effect in a block is achieved by the CSS position: fixed property. Therefore, for the effect to apply correctly to any parent element of the banner, do not use the properties transform, perspective, or filter. Learn more about position: fixed in CSS.

Works well for placing ads above or below the page content and between paragraphs.

The maximum number of ads in this block is one Yandex.Direct ad or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.

You can display ads in Interscroller: the contents of the ad block appears smoothly from under the content while the user scrolls the page. You can enable this option in theHow to display menu.
Note. The parallax effect in the block is achieved by the CSS position: fixed property. Therefore, for the effect to apply correctly to any of the parent elements in the banner, do not use the transform, perspective, or filter properties. Learn more about position:fixed in CSS.
What it looks like

Works well for placing ads under the main page content and between paragraphs. We recommend that you use this format only if the advertising space is strictly limited (for example, on the pages of news sites).

The maximum number of ads in this block is one Yandex.Direct ad or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.


Works well for placing ads under the main page content and between paragraphs. We recommend that you use this format only if the advertising space is strictly limited (for example, on the pages of news sites).

The maximum number of ads in this block is one Yandex.Direct ad or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.


Works well for placing ads above or below the page content and between paragraphs.

The maximum number of ads in this block is one Yandex.Direct ad or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.


Works well for placing ads above or below the page content and between paragraphs.

The maximum number of ads in this block is one Yandex.Direct ad or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.


Works well for placing ads above or below the page content and between paragraphs.

The maximum number of ads in this block is one Yandex.Direct ad or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.


Works well for placing ads on the first screen in the site's header and between paragraphs.

The maximum number of ads in this block is one Yandex.Direct ad or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.


Works well for placement in the site header or under the main content of the site pages.

The maximum number of ads per ad block is two Yandex.Direct ads or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.


Works well for placement in the site header or under the main content of the site pages.

The maximum number of ads in this block is four Yandex.Direct ads or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.


Works well for placing ads above or below the page content and between paragraphs.

The maximum number of ads per ad block is three Yandex.Direct ads or one banner.

You can enable animation in the block: the image will move smoothly up and down inside the display area. To add animation, enable the option in the Design details menu on the right.