Smart banners are media ads with some dynamic content based on the interests of the site user.
Smart banners are displayed in RTB blocks for websites together with contextual ads and media banners. Every sentence inside the smart banner carousel is considered a separate ad. The partner receives remuneration for impressions. The cost of an impression is directly related to its click-through rate.
Smart banners shown in the 728 × 90 block might look like this:
Please check our recommendations for placing Yandex Advertising Network ad blocks on website pages (for example, for fixed-size RTB blocks).