Media ads

The following formats can be displayed in a YAN display ad:

  • Yandex.Direct display banners: Banner ads used to create a specific brand image for consumers.
  • Yandex.Direct image ads: Clickable images that link to the advertiser's website.
  • Smart banners: Interactive banners with dynamic content.

All advertising materials displayed in Yandex.Direct, including display formats, are reviewed for compliance with the Federal Law "On Advertising" and with the banner design requirements.

Banners are displayed just as they were uploaded by the advertiser. There is no deeper additional customization for a specific website.

The display banner position changes based on your ad block orientation (vertical or horizontal).

Horizontal blocks are a good choice for placing ads above or below page content and between paragraphs.

Use the preview area to evaluate how the selected RTB block would be displayed inside different containers.

The following horizontal block formats are available:

  • 300 × 250
  • 320 × 50
  • 320 × 100
  • 336 × 280
  • 728 × 90
  • 970 × 90
  • 970 × 250
  • 1000 × 120

  • 100% × 90
  • 100% × 120
  • 100% × 180
  • 100% × 200
  • 100% × 250