Traffic management strategies
To manage your ad traffic, you should choose one of the available strategies:
- Maximum revenue
- The strategy utilizes all available traffic. Each impression is allocated the optimal CPM threshold. This nets you the maximum possible income and uses your ad space effectively.
- Minimum CPM
Set a Minimum CPM threshold in rubles (excluding VAT) to exclude all ads that don't meet your threshold requirements for the block. Keep in mind that the actual CPM and your income can exceed the threshold you specify. You only dictate the minimum price required to access the platform, but there is no maximum bid limit for advertisers.Note. We recommend that you do not use strategies or settings related to setting the CPM threshold. If auction bids do not reach the specified threshold, the block remains empty. Empty blocks don't bring any revenue and may negatively affect how your website is perceived by users.