Ad blocks with Yandex.Direct ads

Creating new Yandex.Direct ad blocks is currently not supported. Use strategies to create RTB blocks and manage displays of contextual ads and media ads.

Yandex.Direct is a system for listing contextual ads on Yandex and sites in the Yandex Advertising Network. Yandex Advertising Network partners can place Yandex.Direct ad blocks on their own websites. Ads are selected automatically and served to each user to match their interests and the content of the website pages.

A Yandex.Direct ad consists of a header, text, and link to the advertiser's site or its virtual business card. It can also be accompanied by an image, contain a favicon of the advertiser's site, an indication of the advertiser's region, and various disclaimers (age, medical).

A Yandex.Direct ad block in the Yandex Advertising Network consists of several ads and looks like this:

Learn more about the different formats for Yandex.Direct ad blocks.