Units with Yandex.Direct ads

Creating new Yandex.Direct blocks is currently not supported. Use strategies to create RTB blocks and manage displays of contextual and banner ads.

Yandex.Direct is a system for listing contextual ads on Yandex and sites in the Advertising Network. Advertising Network partners can place Yandex.Direct ad units on their own websites. Ads are selected automatically to be displayed to each user in accordance with his interests and the content of the website pages.

A Yandex.Direct ad consists of a header, text, and link to the advertiser's site or its virtual business card. It can also be accompanied by an image, contain a favicon of the advertiser's site, an indication of the advertiser's region, and various disclaimers (age, medical).

A Yandex.Direct ad unit on the Advertising Network consists of several ads and looks like the following:

Learn more about the different formats for Yandex.Direct ad units.