Displaying images in Direct ads

You can display illustrated ads in theme-based ad platforms on the Advertising Network when using Direct and RTB ad blocks.

When using photos, theme-based images and logotypes in ads, users more frequently notice an ad that interests them and can more quickly understand the essence of the offer. Images in ad blocks make the ads more clickable, which means they could also influence your site revenue.

Image width and height depends on block type. Image formats: jpg/jpeg, png, gif (only the first frame is selected for animated images). Average file size: 20 KB.

An ad block can contain ads containing images as well as traditional text ads.

To enable or disable image display for a specific platform, go to the list of platforms (Products → Theme-based platforms or Products → Search platforms) and click Edit for the required platform. Change the position of the Image display switch on the Settings tab of the form that opens.

All changes to settings will automatically take effect 30 minutes after saving them.