Blocking unwanted ads

You can exclude any categories, domains, or brands from ad impressions and manage these exclusions in the site settings:

Go to Websites Ads → Sites.
Select the site from the list.
Click Settings → Exclusions.

Note

Keep in mind that excluding categories, domains, or brands from ad impressions reduce the number of ads competing in auctions, which may impact your revenue. A broader ad pool leads to higher impression prices and more effective monetization. That's why we don't recommend excluding popular ad categories or major sites.

Exclude categories

You can exclude unwanted categories from ad impressions on the Categories tab.

To add exclusions:

Click Add exclusion.
In the pop-up window, open the Categories tab and select the ad categories you want to exclude.
Click Add exclusion.

If you want to exclude a category that's missing from the list, contact support.

Exclude domains and bundles

You can block impressions for unwanted ads by excluding a specific domain or bundle ID.

Add the domains or bundles you want to exclude from ad impressions on your site:

Click Add exclusion.
In the pop-up window, open the Domains tab and use one of the following methods:
- Use the Enter domains or bundles separated by commas field.
- Drag and drop a file containing a domain list into the Drag or select a file field.
- Click Select file and manually select your file in TXT format. All delimiters are supported. You can add up to 1000 domains or bundles at once.
Click Add exclusion.

Exclude brands

You can exclude specific brands, such as competitor brands, from ad impressions using the Brands tab in your site settings. This setting applies only to display ads served by the Yandex display ad system or external demand-side platforms (DSP).

To exclude an advertiser or brand:

Click Add exclusion.
In the pop-up window, open the Brands tab, start typing the brand name in the search box, then select the relevant suggestion from the list.
Click Add exclusion.