Behavioral targeting
Yandex Advertising Network partner sites can serve targeted ads suited to the individual interests of each user.
You can enable or disable behavioral advertising in platform settings. To do this, go to the list of platforms (Settings and change the Behavioral targeting setting.
or ) and click Edit for the required platform. Go toNote. Note that if you disable behavioral targeting, you make it more difficult for the system to serve ads that actually interest your users.
All changes to settings automatically take effect 30 minutes after saving them.