Managing ad platforms
In an Advertising Network context, a platform (or advertising platform) is a combination of locations where ads are displayed on one site, including its mirrors.
There are two types of Advertising Network ad platforms:
A content platform is a site for displaying an ad that is related to the platform page context or is based on the visitor's interests. You can list Yandex.Direct units and RTB units on these platforms.
- A search platform is a site for displaying an ad in platform search results in context of a query submitted by the visitor. These platforms can host both search Direct blocks and premium placements.
Creating a platform
To create a new platform, go to the list of platforms (Add platform. Select a platform domain from the list and enter the name of your platform. Several platforms of the same type may exist for one site.or ) and click
After saving, the platform will be assigned a unique identifier (
Page ID) and it will be displayed in the list of platforms with the status No statistics (for a platform that's already been moderated) or Awaiting moderation.
When blocks are created for this platform, their code is installed on the site, and impressions start, the status changes to Working.
Configuring the platform
Click Edit to change platform settings.
The following settings can be configured for the whole platform (but not for specific blocks).
- The family filter prevents serving ads related to certain topics.
- Behavioral targeting serves ads based on user interests (only for content sites).
- Images can be blocked in Yandex.Direct ads (only for content sites).
- Competitor ads can be blocked for Yandex.Direct ads.
- Mirrors allow you to add copies of your website where you also want to display Yandex ad blocks.
You can also specify your website's language. The language is selected for elements of ads and blocks, but does not impact the content of the ads. Ad promotions are selected for each user on an individual basis. You can select between Russian (ru), Ukrainian (uk), English (en), Belarusian (by), Kazakh (kz), Turkish (tr), and Tatar (tt) languages.
When a platform is saved in the interface, Yandex.Metrica automatically within 30 minutes creates a new counter to evaluate site performance.
After you place ad blocks created for this platform on website pages, Metrica starts collecting traffic statistics for these pages. This data is included in reports: click Metrica reports in the line with the required platform.
Stopping and archiving the platform
To stop displaying all ad units on a particular platform, click thebutton. To resume displaying ads, click the button.
A platform with no impression and click statistics can be added to the archive. To do this, click thebutton. If the platform has accumulated statistical data, first stop the display of ads on this platform and then add it to the archive.
You can restore archived platforms on the Archive tab.