Traffic management strategies

Traffic management strategies help configure ad impressions for a specific task. To select a strategy, go to the list of blocks: Products → In-Stream blocks and click Edit.

  • The Maximum revenue strategy uses all your available traffic and doesn't require any manual management. For each impression, the system sets an optimal CPM threshold. This allows the ad space to be filled efficiently and maximum profit to be generated for the ad platform owner.

  • The Minimum CPM strategy lets you set a starting price for RTB ad impressions. To do this, specify the starting price for 1000 impressions in the Minimum CPM threshold field. The price must be in rubles, excluding VAT. If the auction bids exceed this threshold, the Yandex RTB banners are displayed as normal. If the bids are lower, then your ads — the code for which you provided in the appropriate field — are displayed. Keep in mind that the actual CPM and your income can exceed the threshold you specify. You only dictate the minimum price required to access the platform, but there is no maximum bid limit for advertisers.

  • The Separate CPM strategy lets you limit the number of impressions for Yandex.Direct video ads (up to 15 seconds) and display videos (up to 60 seconds). You can set up CPM thresholds or block any type of ads completely. If no blocks and no thresholds are set, the threshold is set to zero by default.

Custom ad code can be specified in the appropriate field on the Strategy tab. Make sure that the code contains a VAST compatible template that supports Wrapper.