Traffic management strategies for Instream blocks

To select a traffic management strategy:
  1. Go to the script list: Products → Instream Scripts.
  2. Find the desired scenario in the list and select  → Edit.
  3. Click Edit on the card of the desired block and go to the Strategy tab.

The Minimum CPM threshold strategy helps set the starting price for RTB ads on the ad platform. If the auction bids exceed this threshold, the Yandex RTB banners are displayed as normal. If the bids are lower, then your ads — the code for which you provided in the appropriate field — are displayed. Specify the starting price for 1000 impressions in the Minimum CPM threshold field in rubles without VAT. Keep in mind that the actual CPM and your income can exceed the threshold you specify. You only dictate the minimal price required to access the platform, but there is no maximum bid limit for advertisers.

The Separate CPM strategy makes it possible to limit the number of context ad and media ad impressions using individual CPM thresholds, or to block any types of advertising completely. If no blocks and no thresholds are set, it is assumed that the threshold is zero.

Custom ad code can be specified in the appropriate field on the Strategy tab. Your ad code should contain a VAST-compatible template that supports Wrapper.