Traffic management strategies for Instream blocks

To select a traffic management strategy:
  1. Go to the list of scripts: Products → Instream scripts.
  2. Find the desired script in the list and select  → Edit.
  3. Click Edit on the card for the block and go to the Strategytab.

The Minimum CPM threshold strategy helps set the starting price for RTB advertising on the platform. If the auction bids are higher than this threshold, banners from Yandex RTB are displayed. If the bids are lower, your own ad is displayed, with the code you entered in the corresponding field. Specify the starting price for 1000 impressions in rubles, without VAT, in the Minimum CPM threshold field. The actual CPM and your revenue may be higher than the specified threshold — you regulate the price for entry, but you are not limiting advertisers' maximum bids.

Use the Separate CPM strategy to limit the number of video ad impressions using separate CPM thresholds or to completely block any type of ad. If you have not set a block or a threshold, the threshold is assumed to be zero.

You can specify your own ad code in the appropriate field on the Strategytab. Your ad code must contain a VAST-compatible template with Wrapper support.