Instream scripts — ads in linear videos

Instream ads in linear video content are displayed in the video player and can be placed on the following advertising platforms:

  • Desktop or mobile version of the site.
  • Smart TV app.

Learn more about supported standards, technologies, and platforms.

An ad can be played before (pre-roll), after (post-roll), or during (mid-roll) video playback, when the video reaches a certain point (in-roll), and also when it is paused (pause-roll) and on top of the main video (overlay).

Real-Time Bidding

Instream uses Real-Time Bidding (RTB) technology. Real-Time Bidding is a technology for selling and buying ad impressions based on the real-time auction principle. Use RTB to maximize your ad revenue by automatically selecting the most profitable offer from advertisers.

How a Real-Time Bidding auction works

In this type of auction, the sellers are the YAN advertising places where RTB impressions are enabled. The buyers are the DSPs (Demand Side Platforms), which are ad systems that represent the interests of advertisers. The RTB system accepts bids from the DSP and announces the winner.

Auctions take place in real time. While the user is loading the web page, the RTB system takes bids for the ad impression. A request for an ad impression is sent to all participants in the auction. DSP systems must determine how valuable the impression is and make a bid in a fraction of a second. The auction winner gets the right to show their ad.

Advantages of Real-Time Bidding technology
  • Maximum profit from advertising: for each impression, the ad with the highest offered price is selected.

  • Ability to set a price threshold: you can set a minimum CPM threshold for each ad block to receive ads with the best possible bids.

  • Control over the list of advertisers: you can disable impressions for individual advertisers and subjects or set individual impression cost thresholds for them.

  • Advertising that is interesting to site visitors: RTB uses various types of targeting that target-focus not only contextual, but also display advertising.

  • Full traffic monetization: if there were no bids in the auction that exceeded the specified display cost threshold, you can automatically call ads from other systems for impressions, including your own. This means that you are using the resource's full capabilities at the optimal price.

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