Ads in recommendations

Attention. Only Yandex Advertising Network blocks can be placed in the recommendations feed.

Ads in the recommendations feed take the form of ad cards 300 px high and 100% wide. They are served in an endless feed on Turbo pages.

Follow these steps to enable this type of ad:

Step 1. Creating an ad block

To create an ad block:
  1. Go to Products → RTB blocks and click Add RTB block.
  2. In the second step of creating an RTB block, select Turbo pages for mobile and click Next.
  3. Choose one of the available Yandex.Direct design templates: Adaptive 2.0, Motion, Poster 3.0, 300x250, 300x300, or 336x280. Then click Save design.
  4. Set up a display ad: turn off all display formats and choose 300×250, 300x300, 336x280, or 100%x250 as your format. If you select a different format, such as 320×100 or 100%×90, you won't be able to add your ad block to Yandex.Webmaster.
  5. Set up the strategy and click Create. Learn more about strategy types.
  6. Copy the ID of the created block and use it when enabling ads in Yandex.Webmaster settings. The ID has the format R‑A‑123456‑7.

Step 2. Enabling and checking

In the recommendations feed, blocks can be placed automatically or manually:

  1. In Yandex.Webmaster, go to Turbo pages → Settings → Ads.
  2. In the Recommendations feed ad section, enter the block ID in the YAN field and click Save.
  3. Check the ad display on the sample Turbo page.