Automatic setup for Turbo page ads

You can monetize Turbo pages without learning all the ins and outs of ad monetization: Yandex.Webmaster allows you to configure ads on Turbo pages automatically. You don't need to know all about ad block formats or try to strike a delicate balance between ads and meaningful content: our solution will automatically create and place Yandex Advertising Network blocks on your pages.

Automatic monetization can be done in one click. This feature is available both to publishers who don't already have a YAN account as well as our partners.

After the automatic setup, ad blocks wil be displayed in the following locations:

  • Above the header.
  • At the bottom of the page (floor ad).
  • In the recommendation feed.
  • Inside content.

Ads are repeated at a pace that makes it easy to digest content: one ad block per screen. This will help contain the number of bounces and make monetization more effective. You can add new blocks or change the position of existing ones at any time.

If you want Turbo page ads placed in specific locations, mark them up yourself by clicking the link that says Manual ad configuration on the ad settings page. For more information about ad placement settings, see Mobile Turbo pages and Desktop Turbo pages.

How to enable automatic configuration

You must select an account to manage your ad revenue. There are two options:

  • Ads are set up via the same Yandex.Webmaster account where revenue is accumulated.
  • Different Yandex.Webmaster accounts are used to set up ads and receive revenue (may be useful, for example, if ad configuration and accounting are handled by different departments in your company).
Receive revenue on your account
  1. Go to Yandex.Webmaster and select the tab Turbo pages for content sites → Settings → Advertising.
  2. Click Set up ads automatically.
  3. Select the option Always transfer ad revenue to my Yandex ID.
  4. If you already have a YAN account:
    • Click Enable ads from the Yandex Advertising Network.
    • Wait until you're sent to the confirmation page.
  5. If you don't have a YAN account:
    • Click Create an account in the Yandex Advertising Network. The registration page will open in the next tab.
    • When you complete the registration process, go back to the Advertising page and click Enable ads from the Yandex Advertising Network.
    • Wait until you're sent to the confirmation page.

All ad blocks will be set up automatically, and you will start receiving revenue on your account. You will receive an email confirming that your ad settings have been updated.

Receiving revenue on a different account
  1. Go to Yandex.Webmaster and select the tab Turbo pages for content sites → Settings → Advertising.
  2. Click Set up ads automatically.
  3. Select the option Use another Yandex ID for advertising revenue.
  4. In the Manager email field, specify the Yandex ID you wish to use to receive revenue and click Delegate ad creation.
    Important. This account will accumulate all the revenue earned by displaying ads on this site. Make sure that the email address you specified is correct.
  5. An email with a confirmation link will be sent to the account specified in the previous step.
    • If you already have a YAN account, clicking the link will complete automatic ad setup.
    • If you don't have a YAN account, the registration page will open instead. When you complete the registration process, click the link from the email again to complete automatic ad setup.
    Note. You can still select a different account before you verify this one. In this case, the link sent to the original address will immediately expire and it will be impossible to use it to verify the original account.

All ad blocks will be set up automatically, and you will start receiving revenue on your account. You will receive an email confirming that your ad settings have been updated.