Placing and displaying ads
On this page we tried to answer frequently asked questions about inserting ad code and displaying ads on our Advertising Network.
- I inserted code but the ads are not being displayed
- I don't like the ads that were selected for my site
- Ads on the site do not match the site's theme
- I would like to place ad blocks from other ad systems on my site
- I would like to make modifications to Yandex ad block code
- I would like to use my own scripts to count statistics on ad blocks
- Number of clicks/impressions in statistics has decreased
I inserted code but the ads are not being displayed
Here are a few possible reasons for problems with displaying ads:
the ad code was just inserted: the YAN robot requires some time to index the page and link it to ads. Be patient and ads will begin to show;
code is not valid for this ad platform: make sure that the inserted ad block code was created for the specific ad platform and not for one of your other ad platforms;
site is banned from indexing: the site must be accessible for indexing by the YAN robot — YandexDirect. If indexing a site or its individual pages is banned (for example, in the robots.txt file), the robot will not be able to index the content of the pages nor select relevant ads for them;
the text was closed with a
<noindex>tag: make sure that the page has text and that it has not been closed with the
<noindex>tag. It is not possible to select theme-based ads for pages that have no text;
your browser has cached old information: to update the information, press CTRL+F5.
I don't like the ads that were selected for my site
If you don't want to see ads related to particular topics on your site, use the family filter. To disable the display of ads whose links direct to certain domains (for example, disable display of your competitors' ads), block competitors.
Please contact us if you think that ad texts or images contained in ads violate the rules for placing ads on Yandex or the laws of the Russian Federation, or negatively affect traffic and the activity of your site's visitors. In your message, indicate the link that the ad directs to (a link like http://yabs.yandex.ru/count/... or http://an.yandex.ru/count/...) and send a screenshot of the page.
Ads on the site do not match the site's theme
The Yandex Advertising Network may display ads based on user interests. This technology helps users see ads that most interest them, helps advertisers better target their intended audience, and helps partners earn more money.
I would like to place ad blocks from other ad systems on my site
Please note that YAN blocks can display advertising from other systems (alternative advertising in Direct blocks or your own advertising in RTB blocks).
I would like to make modifications to Yandex ad block code
modify hyperlink addresses contained in ads or use any other means to modify Yandex-defined user redirects from ads, substitute or use any other means to hinder user access to pages or sites specified in hyperlinks within ads;
delete, edit, or displace an ad or page containing an ad, apply filters to it, modify the order, type, or other characteristics of ad display.
If any of these rules are violated, a partner account on the Advertising Network may be blocked.
I would like to use my own scripts to count statistics on ad blocks
Number of clicks/impressions in statistics has decreased
Invalid clicks and impressions (malicious or erroneous) may be removed from the clicks and impressions statistics. The filtration process takes from two days to a month, therefore some indicators in the statistics in this time may slightly decrease.